Valextra (Valextra Japan Co., Ltd.), a leather goods brand from Milan, will simultaneously host a pop-up store at the Handbag Promotion on the 1st floor of the Main Building from December 22, 2021 to January 4, 2022, and at The Stage on the 1st floor of the Men's Building from December 22, 2021 to January 11, 2022.
This pop-up store at Isetan Shinjuku will celebrate Valextra Holiday and unveil new products and bold, graphic face decorations inspired by "Look Into My Eyes" by Bruno Munari, a versatile Italian artist who is also a children's book author and graphic designer.
New Iside Micro
ISIDE MICRO Isetan Mitsukoshi Exclusive Aquamarine - 385,000 yen (tax included)Valextra's iconic Iside bag is compact and easy to coordinate with any outfit. It can be carried by hand or worn cross-body. Its design combines traditional inspiration with a modern spirit, and has room for all your essentials.
This classic, timeless shape now comes in a fourth size, Micro, joining the large, medium and small sizes. Enjoy this new, compact and elegant size, available in a wide range of colors, while still providing ample storage for your phone and other daily essentials. The bag also comes in a limited-edition aquamarine color, available exclusively at Isetan Mitsukoshi.
New Bum Bag
BUM BAG - ¥349,800 (tax included)Offering unique style and everyday practicality, the new Bum Bag is Valextra's fluid mobility icon, designed for the modern man. Crafted from signature Millepunte calfskin, this versatile bag is designed to fit around the body and features two compartments with multiple pouches and card pockets for organizing your essentials. Its detachable strap also allows it to be worn as a clutch. You can also check out this bum bag at the pop-up.
A special charm is available for those who purchase a bag at the pop-up now. *While supplies last.
Also, keep an eye out for the new holiday season decorations, inspired by the pop-up store concept Valextra Holiday, which can be seen at stores worldwide, including the flagship store on Via Manzoni in Milan.
Taking Bruno Munari's book "Look Into My Eyes" as a reference for the installation style, the decoration combines the fusion of black lines and geometric shapes seen in Munari's work with the delicate and elegant hand-painted black welt detailing "Inchiostro" that polishes the internal edges and details of Valextra's leather goods, and the black lacquered welt detailing "Costa" that is applied to all bags.
And just as the iconic Trick Track wristbag, for example, reveals an adorable face as eyes and a mouth, the various bags at the pop-up create facial expressions.
During this midst of the holiday season, "Valextra Holiday" will be held simultaneously at the Isetan Shinjuku Main Building 1F Handbag Promotion and at The Stage on the Men's Building 1F, showcasing new products and the many faces of Valextra that are captivating and stimulating, born from the tension between restraint and spontaneity. Enjoy Valextra's new products to liven up the holiday season at our limited-time pop-up store.
Dates & Location:
Isetan Shinjuku Main Building 1F Handbag Promotion: Wednesday, December 22, 2021 - Tuesday, January 4, 2021
Isetan Shinjuku Men's Building 1F The Stage: Wednesday, December 22, 2021 - Tuesday, January 11, 2021
Business Hours: 10:00 - 20:00
*Business hours may change depending on the situation.
Address:
3-14−1 Shinjuku, Shinjuku-ku, Tokyo
Main number: 03-3352-1111
ISIDE MICRO - 19.5 x 14 x 9.5cm 385,000 yen (tax included), Shoulder strap with coin case - 101 x 4cm 99,000 yen (tax included)
ISIDE MICRO Isetan Mitsukoshi Limited Edition Aquamarine - 385,000 yen (tax included)
ISIDE MICRO Isetan Mitsukoshi Limited Edition Aquamarine - 385,000 yen (tax included)
ISIDE MICRO Isetan Mitsukoshi Limited Edition Aquamarine - 385,000 yen (tax included)
Pocket Bag 305,800 yen (tax included)
BUM BAG - ¥349,800 (tax included)About Valextra
Founded in 1937 by Giovanni Fontana, Valextra's story begins in Milan, a city that continues to evolve. The brand's birthplace and source of inspiration, the city's symbiotic architecture and urban elegance have paved the way for more than 80 years of iconic Italian craftsmanship. Always inviting and inspiring, the city influences Valextra's ideas and creations, born from the tension between restraint and spontaneity.
As one of Italy's oldest leather goods brands, Valextra's "PRESENT CONTINUOUS" concept speaks to the contemporary spirit of its products, which continue to grow in popularity and recognition. From the iconic Tric Trac wristbag, conceived in 1968, to the Iside handbag, designed in 2011, Valextra's approach to craft and manufacturing blends tradition and innovation. Timeless details, such as the black lacquered Costa edge, the delicate hand-painted Inchiostro, and the famous white Pergamena, remain discreet yet distinctive signatures. Valextra's commitment to the pursuit of beauty for meaningful everyday desires dates back to the days of Fontana, the engineer, explorer, and entrepreneur. The Valextra atelier at 1 Via San Babila featured floor-to-ceiling windows, allowing him to observe the daily commutes of Milanese people and conceive pieces that combine everyday function with aesthetic sensibility. This remains Valextra's philosophy. The result is essential, versatile pieces that express urban craftsmanship, perpetuating the timeless legacy of Valextra design.
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