Select store HINKA RINKA will open at Tokyu Plaza Ginza, which opens on March 31st. The lineup for each floor has been announced.

The store will span three floors, from the third to fifth floors of Tokyu Plaza Ginza, with each floor having its own theme, and will feature a variety of shops, some of which are new to Japan and some to Ginza. Based on the concept of a "feeling store," the store will offer a new sales floor centered on "feelings" rather than the traditional item selection, featuring trendy and appealing items carefully selected by buyers from Japan and abroad.

The third floor will be dedicated to fashion accessories and apparel, offering a wide variety of miscellaneous goods, select apparel, and cosmetics from around the world. Among the stores will be lingerie brand kobieta, making its Japan debut; Timeless Tokyo, opening its Ginza debut with vintage Chanel and Hermès; and Maggie Coupe, a Fukuoka-based select shop carrying trendy brands like Marni and Chloé. The fourth floor is dedicated to women's shoes, fashion accessories, and apparel. The shoe section features over 1,000 pairs of shoes from approximately 60 domestic and international brands, including Charlotte Olympia and Giuseppe Zanotti. Other items include bag brand Gianni Chiarini, opening its first store in Japan, and sweets made exclusively for the store by pastry chefs. The fifth floor is a lifestyle-themed mix of apparel, accessories, and food. Based on the theme "Standards from Tokyo," the store is surrounded by lifestyle goods and a chocolate boutique cafe. The store is home to Rikabu, a select shop from Yamanashi Prefecture that's opening its first store in the Kanto region; Cacao Market by Maribel, the sister store of a popular New York chocolate brand; and Marlmarl, a gift brand for babies and children.