Victoria Beckham will open its first street-level store at 36 Dover Street in London this fall.
The store will have an area of 647 square meters and be designed by Farshid Moussavi. In February, the brand will open a New York office in Chelsea (511 W. 25th Street). It will have an area of 418 square meters and will be used as a sales team office and showroom.
The brand was founded in 2008 by Victoria, a former Spice Girls member who is married to soccer player David Beckham. Its concept is "chic and sophisticated beauty." In addition to clothing and accessories, the brand also offers a separate line, "Victoria Victoria Beckham." In 2011, the brand won "Best Designer Brand" at the British Fashion Council's British Fashion Awards. In 2012, she won the Women's Wear Designer of the Year award at the Global Fashion Awards, organized by WGSN (Worth Global Style New York), a fashion business information service.