In December 2021, Loro Piana will open pop-up stores in collaboration with Japanese creator Hiroshi Fujiwara, Loro Piana featuring Hiroshi Fujiwara, at Miyashita Park in Shibuya and Hankyu Umeda Main Store in Osaka.


The Maison's first collaboration, Loro Piana x Hiroshi Fujiwara, combines Loro Piana's timeless elegance and supreme craftsmanship with Japanese modernity, resulting in a collection that beautifully harmonizes the Maison's century-old history with contemporary Japanese style. While fusing these two worlds, Fujiwara has shattered conventional concepts and added a new interpretation, transforming Loro Piana's luxurious feel into a genderless "second skin" that is at the forefront.


The collection, comprised of functional clothing and understated accessories, is characterized by a sophisticated style that evolves from street style.

The pop-up store at Miyashita Park in Shibuya, opening on December 10th, will offer a limited-time order service in which the Loro Piana featuring Hiroshi Fujiwara logo will be embroidered on Loro Piana's classic baby cashmere crew neck knits (42 colors in total), selected by Fujiwara. Limited quantities of the black, blue navy, and gray colors will be available in-store.

The Hankyu Umeda Main Store, opening on December 15th, will mark the first time the collection has been sold outside of Tokyo since its release.


Loro Piana featuring Hiroshi Fujiwara Pop-up Store
Shibuya, Tokyo
Friday, December 10, 2021 - Monday, January 10, 2022 (National Holiday)
Miyashita Park North 1F
6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001
*Open from 18:00 on December 10th only, 11:00-21:00 the following day

Umeda, Osaka
Wednesday, December 15, 2021 - Tuesday, December 21, 2021
Kotokoto Stage 11, 1st Floor, Hankyu Umeda Main Store
8-7 Kakuta-cho, Kita-ku, Osaka-shi, Osaka 530-8350

Loro Piana Ginza Store, Official Online Store The campaign is also currently being held at https://jp.loropiana.com/hiroshifujiwara/ja/.



Click here for company press release details