Ne-net will be releasing collaboration products featuring Japanese local toys and traditional crafts with its brand character "Nya" exclusively in stores from January 31st.

With "Konohazaru" (Kumamoto Prefecture), a traditional toy made by twisting clay with just the fingertips as a guardian deity for warding off misfortune, the brand has produced collaborative paperweights (3 types, 1,260 yen each) and ornaments (3,675 yen). "Hikoichi Koma" (Kumamoto Prefecture), a lucky toy based on a short story about Hikoichi, a clever man from Kyushu, has released the "Nya-koma" (1,260 yen). With "KUTANI SEAL" (Ishikawa Prefecture), a brand that uses Kutani ware transfer techniques, the brand has produced a lineup of necklaces (1,680 yen), brooches (1,260 yen), mugs (2,520 yen), and more. There will also be collaborative kokeshi dolls (7 types, 3,150 yen each) and straps (7 types, 1,890 yen each) made by Usaburo Kokeshi (Gunma Prefecture), which has been making kokeshi dolls since 1950.

They will be available at Echika Ikebukuro, Echika fit Tokyo, Shinjuku Mylord Mosaic Street, the Ne-Net Nya store in Grand Front Osaka, and the Ne-Net stores in Daikanyama, Tokyo Skytree Town Solamachi, Sapporo Stellar Place, EST, and Kumamoto New-S.