Chocolate brand MAX BRENNER, which arrived in Japan last November, and its Omotesando Hills and Tokyo Solamachi stores will be running a Valentine's Day and White Day promotion from January 25th to March 14th.

A limited edition "Love Story Bonbon" (1,800 yen) decorated with a heart graphic will be available. It contains nine bonbons in coconut and caramel pecan flavors and comes in a cute package. The brand's original tableware, the "Hug Mug," will also be sold in a limited edition version featuring a large heart mark.

The "Love Hug Mug Kybos Milk Set" (2,000 yen), which includes tableware and milk chocolate, will also be available. By melting chocolate and pouring hot milk into the Hug Mug, you can easily make hot chocolate. The especially popular gift item "Max's Favorite" has released a Valentine's Day "Max's Favorite Gift Set" (1,500 yen) featuring three different phrases: "I LOVE YOU," "THANK YOU," and "LIFE IS BEAUTIFUL." There is space on the back of the package to write a message, making it suitable for gifts such as chocolate for friends or small thank you gifts.