Louis Vuitton produces the official trophy travel case for the Rugby World Cup 2023 in France

Nov 23, 2021
On November 20th, during the rugby test match between France and New Zealand at the Stade de France stadium near Paris, Louis Vuitton unveiled the official Rugby World Cup France 2023 trophy travel case.

The iconic Webb Ellis Cup, presented to the Rugby World Cup winner, will be carefully displayed in this new custom-made case throughout the tournament, which will be played across France from September to October 2023.

©Louis Vuitton Malletier
Louis Vuitton has worked closely with the Rugby World Cup 2023 Organising Committee to create this specially designed travel case. It marks a new chapter in the Maison's longstanding relationship with Rugby World Cup, which began when the Maison designed the first trophy case to house the Webb Ellis Cup at Rugby World Cup 2015.

This specially commissioned case, created for Rugby World Cup France 2023, was handcrafted by skilled artisans at the Louis Vuitton workshop in Asnières, near Paris. Covered in the Maison's iconic Monogram canvas, the two front panels feature the word "Victory" and a "V" representing Vuitton painted in blue, white, and red, evocative of the tournament's colors. The side also features the Roman numeral "XV," representing 15, a number that holds special significance in the world of rugby union, as it represents the number of players on a team. The exterior is finished with rosin trim and features brass corner protectors, locks, and clasps, which have been used on Louis Vuitton trunks since the 1860s. For the first time in the Maison's long-standing Trophy Trunk collection for various sporting events, the case is lined in luxurious Louis Vuitton leather in the same vibrant Pantone Blue as the "V" embellishment. A Rugby World Cup 2023 logo patch on the inside of the lid further enhances the case's special character.

©Louis Vuitton Malletier

Michael Burke, Chairman and CEO of Louis Vuitton, said:

"With the new Official Trophy Travel Case, Louis Vuitton is proud to further strengthen its longstanding partnership with rugby and reaffirm its 160-year tradition of crafting exquisite trunks for the world's most prestigious trophies. This is a wonderful opportunity to bring our traditional Louis Vuitton savoir-faire to one of the world's most prestigious sporting events, Rugby World Cup, and reaffirm our slogan, 'Victory Travels in Louis Vuitton,' which drives our collaboration with sports."

Claude Hachet, CEO of the France 2023 Rugby World Cup Organizing Committee, said:

"Rugby World Cup France 2023 will be a stage to showcase all that France has to offer. The Official Trophy Travel Case perfectly embodies Louis Vuitton's unique expertise and craftsmanship. We are honored that the Webb Ellis Cup will be housed in this trunk from now until the end of the tournament in 2023."

The Official Trophy Travel Case for the Webb Ellis Cup marks a new landmark in Louis Vuitton's long history of creating custom trophy cases for the world's most prestigious sporting events, including the FIFA World Cup™, NBA Larry O'Brien Trophy, League of Legends, Formula 1 Monaco Grand Prix, Davis Cup, Roland Garros, and America's Cup.

[Contact Information]
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