On April 12th, Giorgio Armani Beauty released a limited-edition color called "FRONT ROW" for three lip collections.

Inspired by the Milanese who grace the front row of fashion shows, "FRONT ROW" focuses on natural colors to highlight their chic and elegant outfits. The three lip collections feature different textures, and a limited-edition color has been added to create a "faded nude lip" that blends seamlessly with the skin.

LIP MAESTRO (4,200 yen), a liquid lipstick that delivers vibrant color and matte shine, now includes one limited-edition color, "FRONT ROW." With Color ReBounce technology that manipulates light reflection, the velvet gel spreads smoothly over the surface of the lips, diffusing light without absorbing it, for a luxurious and captivating shine. The supple velvet texture moves with the movement of your lips, maintaining a luminous matte finish that never feels dry.

Ecstasy Lacquer (4,500 yen), featuring a fresh, dewy texture that's neither lipstick nor lip gloss, is available in six limited-edition colors, including Milano Nude and Pink Runway. As the lacquer blends with your lips, the water evaporates, creating a thin film that transforms into an oil-in-water emulsion. The rich, dramatic color and shine evenly blends into your lips, providing a beautiful, translucent finish that lasts for hours.

Rouge d'Armani Sheer (4,200 yen), which combines the natural beauty of lip color with the shine of a gloss, is also available in six limited-edition colors, including Spotlight and Plum Runway. The balm-like texture feels fresh and fits perfectly on the lips, and the formula has a transparent base to create a sheer finish. It provides a comfortable application, true-to-life color, and gives lips a natural shine.