A shop-in-shop for Milan-based watch brand BRERA OROLOGI will open at the Aoyama store of men's brand HOSU (6-11-3 Minami-Aoyama, Minato-ku, Tokyo) on the 15th of next month. With over 50 items on display and for sale, it will be the largest shop in Japan offering the brand's products. The display will express the shared worldview of BRERA OROLOGI's classic style and HOSU's "tuning" concept, which combines classic design with modernity. HOSU is an apparel shop selling both original and purchased brands. It has stores in Nakameguro, Aoyama, Sangenjaya, and other locations. BRERA OROLOGI was founded in 2008 by Maurizio Pasi, who has over 30 years of experience in the watch industry. Sales began in New York, followed by Asia, South America, and Europe. "Brera" is the name of the district in the center of Milan where Passi grew up, and "Orologi" means clock in Italian.