Coach has announced that musician, actor, and model Dean Fujioka will serve as the brand's men's ambassador. The partnership with Coach will include a global advertising campaign for men's ready-to-wear, leather goods, and accessories, starting with the Spring 2022 season.
By carving his own path and defining his own unique style, the multifaceted Dean Fujioka shares Coach's values of "optimism," "inclusion," and "authenticity." Founded in New York 80 years ago, Coach began as a men's accessories brand and established itself as a leader in leather goods innovation and craftsmanship. Today, it has evolved into a global fashion lifestyle brand that embodies the free-spirited attitude rooted in New York.
Dean Fujioka said:
Dean Fujioka
Born in Fukushima Prefecture.
He began his modeling career in Hong Kong in 2004. He made his acting debut in 2005 when he was selected to play the lead role in the film "August Story" (2005). In 2006, he moved to Taipei and appeared in dramas, films, and TV commercials. In 2009, he established his music production base in Jakarta, and began working in Japan in 2011. Since 2015, he has been based in Tokyo and has been active across Asia.
Items worn by Dean Fujioka:
Leather jacket: 137,500 yen, T-shirt: 17,600 yen (All prices include tax)
EDITORIAL CREDIT: Coach
IMAGE CREDIT: Courtesy of Coach
Photos: Yoshiaki Sekine@Signo, Styling: Ison Kawada, Hair&Make-up: Miho Araki
SOCIAL MEDIA: @Coach; #CoachHoliday, #CoachNY, @tfjok; #DeanFujioka
URL: www.coach.com
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
By carving his own path and defining his own unique style, the multifaceted Dean Fujioka shares Coach's values of "optimism," "inclusion," and "authenticity." Founded in New York 80 years ago, Coach began as a men's accessories brand and established itself as a leader in leather goods innovation and craftsmanship. Today, it has evolved into a global fashion lifestyle brand that embodies the free-spirited attitude rooted in New York.
Dean Fujioka said:
"I am honored to be joining the Coach family. I strongly resonate with Creative Director Stuart Vevers' vision that 'creativity is about moving forward.' I look forward to exploring fashion from a new angle and embarking on this journey."Emmanuel Ruelland, President and CEO of Coach Asia, Tapestry Japan LLC, added:
"We are thrilled to welcome Dean Fujioka as our Coach ambassador in Japan and to partner with him. He is an incredibly talented artist and a natural embodiment of Coach's values. He has lived abroad extensively and is fluent in several languages. His diverse career reflects his courage and openness to new challenges in his wide-ranging performances. Coach first established a base in Japan 30 years ago as a manufacturer of high-quality leather goods for men. Now, we have evolved into a genderless, complete fashion brand, and we aim to further delight our customers in this men's category, allowing them to express their individuality. We are thrilled to work with him in this effort and to have him represent Coach in Japan, his home country, a fashion center, and one of our brand's most important markets."
Dean Fujioka
Born in Fukushima Prefecture.
He began his modeling career in Hong Kong in 2004. He made his acting debut in 2005 when he was selected to play the lead role in the film "August Story" (2005). In 2006, he moved to Taipei and appeared in dramas, films, and TV commercials. In 2009, he established his music production base in Jakarta, and began working in Japan in 2011. Since 2015, he has been based in Tokyo and has been active across Asia.
Items worn by Dean Fujioka:
Leather jacket: 137,500 yen, T-shirt: 17,600 yen (All prices include tax)
EDITORIAL CREDIT: Coach
IMAGE CREDIT: Courtesy of Coach
Photos: Yoshiaki Sekine@Signo, Styling: Ison Kawada, Hair&Make-up: Miho Araki
SOCIAL MEDIA: @Coach; #CoachHoliday, #CoachNY, @tfjok; #DeanFujioka
URL: www.coach.com
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is listed on the New York Stock Exchange under the ticker symbol TPR.
Click here for company press release details
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