Zenith will hold the exhibition "A Star Through Time in Tokyo - Zenith, Across Eternity" from November 19th to 23rd, 2021, in Aoyama, Tokyo. The exhibition vividly and comprehensively presents Zenith's 150-year history and the watchmaking process inside the Manufacture.

The exhibition traces the creativity and background of Zenith, a brand filled with pioneering spirit that has brought many achievements to the world of watchmaking. It consists of five immersive spaces.

A space that uses video to tour the town of Le Locle, where the Zenith Manufacture is located. A large screen will project a tour of the city, the birthplace of the Swiss watch industry and a registered World Heritage Site, narrated by Zenith brand ambassador and actor Ryoma Takeuchi. In addition, visitors can enjoy a variety of displays that allow visitors to experience Zenith's history and the Zenith philosophy that continues to this day, including "Zenith Heroes," a Japanese illustrator's depiction of great visionaries who embraced big dreams and overcame all obstacles to make the impossible possible, and who chose Zenith watches at moments that changed the course of history. Also featured is a digital space featuring a 360-degree video recreating the secret attic where Charles Vermot hid the tools and molds used in the production of El Primero movements. In addition to the latest interactive exhibits, "A Star Through Time in Tokyo - Zenith, Beyond Eternity" will also feature a number of planned events, including a ladies' talk show by Zenith Friends and media personality Airi Hatakeyama, a watch clinic, live streaming events, and panel discussions.

A Star Through Time in Tokyo - Zenith, Transcending Eternal Time -
Venue: The Jewels of Aoyama
Address: 5-3-2 Minami-Aoyama, Minato-ku
Period: November 19th (Friday) - 23rd (Tuesday, public holiday), 2021
*Advance reservations are required for admission. Now accepting reservations via the exhibition's dedicated reservation website and official LINE account.
Zenith official LINE account


"A Star Through Time -Zenith, Transcending Eternity-"
Official event reservation website: https://select-type.com/rsv/?id=P04zovQA0OU&c_id=189624


Tuesday, November 23rd (National Holiday) -
Panel discussion and talk show featuring WWD JAPAN Editor-in-Chief Murakami Kaname and Creative Director Tsuji Asako. Reservations can be made here: https://forms.gle/WBTxXkFtz32yvq1N6

Participation in each of the above events will be by lottery. Winners will be contacted by email from Zenith at a later date. If you have any questions regarding event applications, please contact Zenith Customer Service.

The main visual for this event, "A Star Through Time," is a work by calligraphy artist Maaya Wakasugi. The illustrations used in the special content, "Zenith Heroes" and "Chronomaster: The DNA of Sports," are works by illustrator Ito Hitomi.

-【Five Special Contents】
■ZENITH HEROES


Since its founding in 1865, Zenith has always accompanied extraordinary people with big dreams. These people have overcome obstacles, pushed boundaries, made absurd dreams a reality, and changed the course of history. Be it the visionary founder of the Manufacture, Georges Favre-Jacot, watchmaker Charles Vermot, or any of the great visionaries who chose a Zenith watch to change the course of history. The "Zenith Heroes" exhibition will connect these people and their unique stories for the first time, reaching new audiences around the world.


■DISCOVER LE LOCLE [Explore Le Locle]
- Giant LED Screen
UNESCO World Heritage Site


The Zenith manufacture is located in Le Locle in the Neuchâtel region, known as the birthplace of the Swiss watch industry, and watchmaking has continued in the same location since the company was founded in 1865. The town of Le Locle is registered as a UNESCO World Heritage Site for its industrial architecture and urban functions, and Zenith is known as the first brand in the history of watchmaking to establish a manufacture system. Zenith brand ambassador Ryoma Takeuchi will provide narration to explain Le Locle.

■LE GRENIER [The Secret Attic]
360° Digital Experience


Embark on an immersive journey through space and time with Zenith. Zenith founder Georges-Favre-Jacot will welcome you at the historic Manufacture in Le Locle. Experience a typical day in the life of a watchmaker and engineer and see the secret attic where Charles Vermot hid the tools and moulds involved in the production of El Primero movements.

■CHRONOMASTER SPORT DNA
- Heritage Exhibition
The Chronomaster Sport, the most talked-about model of the year, is a watch that has evolved by drawing inspiration from numerous historic timepieces that existed before the release of Zenith's El Primero chronograph movement. We will introduce this DNA along with the timepieces.

■STARRY SKY
- Photo Booth
Looking up at the stars is an essential part of talking about Zenith. Founder Georges-Favre-Jacot was inspired by the starry sky at midnight, and named his first movement (and later the company name) "Zenith." Along with Zenith's motto, "Time To Reach Your Star," the image of a starry sky serves as a special reference for Zenith boutiques and communications, with the brand's trademark dark midnight blue hue forming the perfect celestial backdrop for stars and galaxies.


To celebrate the 50th anniversary of the anime adaptation of "Lupin the Third" in 2021, Zenith will release the "Chronomaster Revival Lupin the Third - 50th Anniversary Edition," limited to 50 pieces in Japan. In 2019, Zenith released a leather strap version of the watch worn by Daisuke Jigen in the first episode of "Lupin the Third Part 1," and in 2020, Zenith recreated the bracelet model worn by Jigen at the beginning of the final episode. These two models, Zenith's first collaboration with an anime character, met with a huge response and sold out in an instant. This new model has also been reverse-engineered to recreate the watch depicted in the anime, with the unique 37mm case and bracelet recreated in titanium. It is equipped with the high-beat automatic manufacture movement "El Primero," and comes standard with a reproduction of the Gay Fréar ladder bracelet used at the time.

©Monkey Punch/TMS・NTV
The see-through back case is engraved with a logo commemorating the 50th anniversary of the anime, making this third release a special model. This cool and elegant timepiece, finished to look just like the watch worn by Daisuke Jigen, also pays homage to "Lupin the Third," one of Japan's most iconic anime series.

It will be available exclusively at Zenith Boutique Ginza, Zenith Boutique Osaka, and the online shop, with pre-orders starting Saturday, November 6th.

Technical Data
Chronomaster Revival Lupin the Third
50th Anniversary Edition


Reference: 95.L384-2.400/27.M384
Case: Titanium case, 37 mm
Thickness: 12.60 mm
Crystal: Domed sapphire crystal with double anti-reflective coating
Case back: See-through sapphire crystal with Lupin the Third 50th anniversary logo engraved
Water resistance: 5 bar
Number of parts: 278 (31 jewels)
Movement: El Primero 400, automatic winding
Voltage: 36,000/hour (5Hz)
Power reserve: Over 50 hours
Bracelet: Titanium, reproduction of Gay & Fréar ladder bracelet
Scheduled release date: November 2021
Price including tax: 1,199,000 yen
Limited edition: Limited to 50 pieces in Japan

Selling points
A revival of the original THE 1969 REFERENCE A384, released in 1969. The Lupin the Third anime 50th anniversary logo is engraved on the case back.
Automatic winding El Primero Column Wheel Chronograph
Limited to 50 pieces in Japan

©Monkey Punch/TMS・NTV

Zenith: The Highest, Reaching for Your Stars
Zenith's reason for existence is to inspire people, to be the driving force behind them in the face of all difficulties and to make their dreams come true. Since its founding in 1865, Zenith has been the first modern watch manufacturer, and its creations have been admired by legendary figures who have embraced the impossible and challenged themselves to achieve it, from Louis Blériot's historic crossing of the English Channel to Felix Baumgartner's record-breaking freefall from the stratosphere. Zenith, a company known for innovation, equips its watches with exceptional in-house developed movements, including the Defy Inventor, featuring a single-piece silicon oscillator manufactured using an advanced technological process, and the Defy El Primero 21, a chronograph accurate to 1/100th of a second. Since its founding in 1865, Zenith has consistently pursued precision and innovation, pioneering the pilot's watch that ushered in the age of aviation and the first mass-produced automatic chronograph caliber, the "El Primero." Always one step ahead, Zenith has created new standards of performance and evocative designs based on its unique legacy. Since its founding in 1865, Zenith has been guiding the future of Swiss watchmaking, walking alongside those who dream of the stars and challenge the eternal passage of time itself. Now is the time to reach for your highest star.



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