On April 25th, Jun opened the second store of its "SALON adam et rope" lifestyle shop with an attached cafe on the first floor of "Abeno HOOP," a fashion building in Tennoji, Osaka, operated by Kintetsu Department Store. The first store opened in Kichijoji, Tokyo, last fall, and this is the first store in the Kansai region.

The store is 330.6 square meters, almost the same area as the Kichijoji store. The product mix is 60% apparel, 20% food, and 20% miscellaneous goods. The miscellaneous goods are mainly tableware and tableware, rather than clothing. The cafe's highlight is "Tropézienne," a sweet from the Provence region of France, produced by popular pastry chef Akimasa Sugikubo.

The clothing style is basic, relaxed casual. The store primarily carries women's clothing, with some men's and children's items. It's made up of both original and purchased items, and carries brands like SAINT JAMES, MHL, and Ouur by KINFOLK. The original clothing emphasizes a natural feel and is positioned as "three-mile wear," which looks cleaner than one-mile wear, using bright, fresh colors.

The store's concept is localization to the local area, and the company is considering purchasing from bakeries in the Osaka area.

According to the company, the customer base is wider than in clothing-only stores. Clothing-only stores are often perceived as catering to younger customers, but this format attracts many older customers. The inclusion of a food and cafe likely means it can attract a wider range of customers.