Tiffany & Co. has announced its new jewelry collection, "Tiffany HardWear." Capturing the strength, spirit, and street-life energy of New York City, the collection is inspired by the city's rebellious spirit, blending high fashion with street style, and its unique style. Inspired by a unisex bracelet from the 1971 archives, the classic yet sharp-edged collection includes earrings, rings, necklaces, pendants, and more. The jewelry complements couture dresses and leather jackets alike. The allure of metal is prominent in the design, evoking the industrialism of New York City. The collection's core chain links reflect the clean, simple shapes of practical hardware. The chain necklace's shaped clasp, like the links, seamlessly blends into the flowing design. The lock and ball earrings, a modern reinterpretation of the original design, are detachable, allowing for flexible styling, while the triple drop earrings' perfectly symmetrical design makes them just as striking from the back as they are from the front.

Lady Gaga also stars in the collection's advertising campaign, saying, "In New York, everyone knows that Tiffany is the best, that it's where magic happens. Tiffany is one of the most trusted and iconic brands, yet it continues to evolve and grow with the times. To me, Tiffany is a symbol of timeless American jewelry."

The collection is available for purchase at Tiffany stores worldwide and online.