Tiffany & Co. has launched a new program that allows customers to purchase custom straps for the Tiffany East West Mini watch.

The Tiffany East West is characterized by clean lines, a rectangular shape, and a deliberately horizontal dial. This time, a new program has been launched that allows customers to purchase replacement straps in different colors in addition to the strap that comes with the watch.

The straps come in a wide variety of colors, from Tiffany blue to yellow, red, brown, and pink, as well as two-tone types with different colors on the front and back. This program is available in Japan at the Tiffany Ginza flagship store.