TAG Heuer unveils the new generation of the TAG Heuer Carrera, updating its most pure and elegant three-hand model

Oct 8, 2021
Swiss luxury watch brand TAG Heuer has updated the purest and most elegant three-hand model in its TAG Heuer Carrera collection, which epitomizes sporty spirit, and unveiled 13 new timepieces.

The designs, which reinterpret the original elegance of these timepieces in a modern style, are divided into four types: TAG Heuer Carrera Calibre 5 Day-Date, TAG Heuer Carrera Calibre 7 Twin-Time Date, TAG Heuer Carrera Calibre 5 Date, and TAG Heuer Carrera Calibre 9 Date. All of these models express the pursuit of high legibility that has been a constant since the birth of the Carrera in 1963.
https://tag.hr/CARRERAThreehands



The TAG Heuer Carrera's Heritage of Sportsmanship and Elegance
The TAG Heuer Carrera collection is the ultimate expression of the brand's fascinating motorsport heritage, renowned for its timeless, sporty and elegant chronographs. Since its introduction by the visionary Jack Heuer more than 60 years ago, the collection's timepieces have established themselves as horological icons, instantly recognizable for their clean, sleek lines and perfect proportions.

A clean, perfectly balanced design is essential to ensure drivers can tell the time at a glance, even in the heat of the race. Creating a Heuer Carrera Chronograph that would embody these ideal characteristics for drivers was Jack Heuer's goal at the time, as he favored pure, modern design. In 1962, Jack Heuer, then CEO of TAG Heuer, heard about the Carrera Panamericana, renowned as one of the world's most dangerous auto races. The word "Carrera," which means "road," "race," "career" or "course" in Spanish, immediately caught Jack Heuer's attention, as he thought it would be the perfect name for his new timepiece.

A Pursuit of Legibility
Nicolas Biebuyck, TAG Heuer Heritage Director, said:
"TAG Heuer's pursuit of legibility began in 1958, when Jack Heuer was competing in a Swiss rally and fell from first to third place because he couldn't accurately read the dashboard timer. He decided to focus on this weakness and, driven by his love of modern design, created an incredibly legible watch. The Carrera, released in 1963, was fundamentally different from any other TAG Heuer watch to that point. The Carrera showcases the brand's commitment to font design and its pursuit of the purest possible forms. The design is so clear and minimalist that the dial bears only three words: Carrera, Heuer, and Swiss Made. This avoids the risk of confusion or distraction from unnecessary ornamentation."



Since the introduction of the three-hand TAG Heuer Carrera in the early 2000s, it has embodied TAG Heuer's unwavering pursuit of clarity and perfect legibility in time display.

If the TAG Heuer Carrera chronograph is the sharpest, most legible model for "recording" time, the three-hand Carrera is the sharpest, most legible model for "displaying" time, making it the natural successor to the dashboard timers Heuer has been producing since the 1930s.


The new 2021 TAG Heuer Carrera three-hand collection approaches this rich tradition with a modern touch, while remaining true to its fundamental timekeeping philosophy. It is imbued with the same passion that has driven TAG Heuer for nearly 100 years: creating timepieces with striking design and perfect legibility, not only for drivers but for all owners of this legendary watch.

Frédéric Arnault, CEO of TAG Heuer, said:
"Since its debut more than 20 years ago, the TAG Heuer Carrera three-hand model has been a TAG Heuer staple. Now, we're thrilled to introduce a new model that connects the watch to its illustrious roots while adding a bold new level of modernity and refinement. With four variations and 13 new timepieces, you're sure to find a TAG Heuer Carrera that suits your lifestyle. Enjoy the understated design and unparalleled legibility that have made it such a successful watch for so many years."


New-Generation TAG Heuer Carrera Three-Hand Collection
The new-generation TAG Heuer Carrera Three-Hand Collection offers a wide range of sizes to suit every occasion and taste. It consists of 13 models across four sub-collections, ranging in diameter from 29mm to 41mm. Each model incorporates the style codes of the TAG Heuer Carrera Calibre Heuer-02 Chronograph, introduced last year. The result is a refined, modern look inspired by the purity of the style that first made the TAG Heuer Carrera an iconic model.

All models are housed in a stainless steel case, with 12 models presented on a stainless steel bracelet and one on a leather strap. They are available with black, blue, silver, or white dials featuring the new Carrera logo. The stainless steel bracelet features an innovative, ergonomic H-link design for an even better fit on the wrist.

TAG Heuer Carrera Calibre 5 Date and TAG Heuer Carrera Calibre 5 Day Date
Available in 39mm and 41mm diameters, the TAG Heuer Carrera Calibre 5 automatic movement features a new case with refined lugs. The steel model features a new H-shaped bracelet, while the leather model is presented on a brown alligator leather strap.

A consistent strength is the dial's legibility, achieved in particular by the incorporation of thick hands and refined indices. The 39mm Date model features the date at 6 o'clock, while the 41mm Day-Date model features an even slimmer date frame.



TAG Heuer Carrera Calibre 7 Twin Time Date
The TAG Heuer Carrera Calibre 7 Twin Time Date is equipped with the Calibre 7 automatic movement. The Twin Time version comes with a new H-shaped bracelet. The dial features thick hour and minute hands as well as a Twin Time hand with a refined tip. The elegant and sporty design is accentuated by a new refined flange in two colors, blue and silver, which indicates day and night.

TAG Heuer Carrera Calibre 9 Date
The TAG Heuer Carrera Calibre 9 Date is equipped with the automatic Calibre 9 movement and features a new case with refined lugs and a new H-shaped bracelet. For improved readability, the dial incorporates thicker hands and new refined indexes that reflect light, inspired by the Carrera's roots. The 29mm diameter line also incorporates the date at 6 o'clock. This new, refined version features diamond indexes.


The launch of the TAG Heuer Carrera Three-Hand Collection marks a new chapter in the history of the TAG Heuer Carrera. Purity of design, legibility, refinement… The new-generation Carrera Three-Hand models offer a fresh interpretation of TAG Heuer's iconic watch and perfectly express Jack Heuer's quest for legibility – a pursuit deeply embedded in TAG Heuer's DNA.
https://tag.hr/CARRERAThreehands

<TAG Heuer Carrera Calibre 5 Day Date>


Reference / Price (tax included): WBN2010.BA0640 / 335,500 yen, WBN2013.BA0640 / 357,500 yen, WBN2012.BA0640 / 335,500 yen, WBN2011.FC6484 / 335,500 yen
Automatic winding, Calibre 5 / Approximately 38 hours power reserve / Satin-finished and polished stainless steel case / Water resistant to 100m / Black sunray azure-finished dial, blue sunray satin-finished dial, silver sunray satin-finished dial / Case diameter 41mm / Hours, minutes, seconds, day and date windows / H-shaped stainless steel bracelet, brown alligator leather strap


<TAG Heuer Carrera Calibre 7 Twin-Time Date>


Reference / Price (tax included): WBN201A.BA0640 / 374,000 yen
Automatic winding, Calibre 7 GMT / Approximately 50 hours power reserve (depending on usage) / Satin-polished stainless steel case / Water resistant to 100m / Blue sunray satin-finished dial / Case diameter 41mm / Hours, minutes, seconds, 24-hour GMT, date window / H-shaped stainless steel bracelet

<TAG Heuer Carrera Calibre 5 Date>



Reference / Price (tax included): WBN2110.BA0639 / 308,000 yen, WBN2113.BA0639 / 335,500 yen, WBN2112.BA0639 / 308,000 yen, WBN2111.BA0639 / 308,000 yen
Automatic winding, Caliber 5 / Approximately 38-hour power reserve / Satin-finished and polished stainless steel case / Water resistant to 100m / Black sunray azurage-finished dial, blue sunray satin-finished dial, silver sunray satin-finished dial / Case diameter 39mm / Hours, minutes, seconds, date window / H-shaped stainless steel bracelet

<TAG Heuer Carrera Caliber 9 Date>


Reference / Price (tax included): WBN2410.BA0621 / 269,500 yen, WBN2411.BA0621 / 269,500 yen, WBN2412.BA0621 / 374,000 yen, WBN2413.BA0621 / 374,000 yen
Automatic winding, Caliber 9 / Approximately 40 hour power reserve / Polished stainless steel case / Water resistant to 100m / White mother-of-pearl dial, blue sunray satin-finished dial / Case diameter 29mm / Hours, minutes, seconds, date windows / H-shaped stainless steel bracelet


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https://tag.hr/pr

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