21 FALL WINTER CANADA GOOSE POP UP STORE SHIBUYA PARCO 1F START 2021.10.11
Since its founding in Toronto, Canada in 1957, Canada Goose has been producing down parkas in Canada. Inheriting the artisanal techniques cultivated over more than 60 years, Canada Goose has become known around the world for its commitment to authentic manufacturing, known as Canadian Warmth.

The company updates its sustainability report annually on the platform HUMANATURE, which aims to "KEEP THE PLANET COLD AND THE PEOPLE ON IT WARM: Keep the planet cold and the people warm." We are seriously committed to achieving sustainable social goals for the next generation.

For this campaign, Ogi "POGGY" Motofumi was invited as producer, and the advertising visuals were directed and shot by photographer Morimoto Katsuhide.

［※Alphabetical order］

iri (singer-songwriter)
WILYWNKA (rapper)
Obukuro Nariaki (Artist)


Okutomi Naoto (DJ/VJ/"BOY" shop owner)
KOM_I (Singer/Artist)
JIN DOGG (wrapper)
MANON (Artist/Model)
Jiro Yanase (Singer-songwriter/betcover!!)
Licaxxx (DJ)
We will also be collaborating with McGuffin, a video content platform aimed at millennials, to distribute videos. In conjunction with McGuffin, we will be hosting a video produced by McGuffin, featuring Licaxxx, who appears in the campaign, as well as photographers Yuki Ueda and POGGY.


Canada Goose Pop-Up Store Opens, Themed Around Culture, Art, and Fashion

A Canada Goose pop-up store themed around culture, art, and fashion will open on the first floor of Shibuya Parco on October 11th. Canada Goose conveys the message of LIVE IN THE OPEN, inspiring people to thrive in the outside world.

The pop-up store will screen advertising visuals and a special movie featuring an artwork by artist Ryota Daimon, based on the theme of "learning from the past." The artwork is inspired by the culture and techniques passed down through generations at Canada Goose, which are inspired by the lifestyles of the Inuit, the indigenous people living in the north, and by Daimon's work with Polar Bear International, an organization that protects polar bear ecology and marine conservation, which Daimon has supported for over 10 years. The video shows Daimon creating new artwork based on art painted by his grandmother.

During the event, a video featuring guests in the store will be uploaded to McGuffin, with KOM_I and Okutomi Naoto, who appeared in the campaign, as navigators. The pop-up store will be open until January 9th.


Angel Chen x Canada Goose 2021 Fall/Winter Capsule Collection

The Angel Chen x Canada Goose 2021 Fall/Winter Capsule Collection will also be released, featuring China's most promising young designer, Angel Chen, as guest designer.

The collection features outerwear, knitwear, and accessories that combine the functionality and craftsmanship of Canada Goose with a new interpretation of Angel Chen's fashion style, created by a graduate of the prestigious British art school, Central Saint Martins, through a colorful fusion of Eastern and Western aesthetics. (Scheduled to be released in late October and early November)


21 FALL WINTER CANADA GOOSE POP UP STORE SHIBUYA PARCO 1F
Venue: Shibuya PARCO 1F
Address: 15-1 Udagawacho, Shibuya-ku, Tokyo
Period: Until January 9th, 2022 (Sun)
Business hours: 11:00 - 20:00
Closed: Same as Shibuya PARCO
Direct line: 03-6452-5212 (Open from October 11th)


CANADA GOOSE
A performance luxury brand founded in Toronto, Canada in 1957. From apparel items such as parkas and rainwear to accessories, their products are designed to be functional, based on craftsmanship that can withstand the harsh Arctic climate. In 2020, Canada Goose launched HUMANATURE, a platform that brings together sustainability and values-based initiatives to "make the planet cool and the people who live on it warm."

Canada Goose
03-6758-1789
https://www.canadagoose.jp/

New content "BEYOND" talks about an open way of life in this era
- Capturing the Earth's "Polar Regions" -
https://www.canadagoose.jp/beyond/exploration/detail?id=544

Cast
iri
JIN DOGG
Jiro Yanase
KOM_I
Licaxxx
MANON
Naoto Okutomi
Nariaki Obukuro
WILYWNKA

Staff
Producer: Motofumi"POGGY"Kogi
Director/Photographer: Katsuhide Morimoto
Stylist: Naoto Okutomi, Motofumi "POGGY" Kogi (for WILYWNKA)
Hair & Makeup: Yoshikazu Miyamoto (bNm), Mihoko Fujiwara (for iri／LUCK HAIR)
Design: Takumi Ota
Editor: Hiroshi Kagiyama
Video Director: Keita Ando (McGuffin)
Media Partner: McGuffin



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