i'm green (hereinafter "I'm Green"), which opened a test store on the 7th floor of the new wing of Nihonbashi Mitsukoshi Main Store last year as a service that purchases and collects items that customers no longer use and connects them to future purchases, will be fully launched with the opening of Isetan Shinjuku Store on October 1, 2021.

In response to growing environmental awareness among customers, the service aims to realize a circular economy and also aims to create and promote new purchasing experiences by having the department store itself take charge of after-sales support.

Specifically, we will accept clothing, bags, watches, jewelry, antiques, art objects, etc., and our dedicated Isetan Mitsukoshi stylists (sales staff) will consult with you and propose the best solution. We also have a method for recycling some of the clothing we collect, so we can responsibly send our customers' precious items to a place where they can be passed on to the future.

In addition, with the opening of our Shinjuku store, we have begun a test trial of handling furniture and home appliances for some customers. In order to eliminate the option of "throwing away," we will expand the range of items we handle and the ways in which we utilize resources, and will continue to play a part in our sustainability activities in conjunction with our corporate policy of "connecting a sustainable society and times."
https://www.isetan.mistore.jp/common/service/imgreen.html

Consultation Image

Features of I'm Green Service

■A department store's first directly operated, permanent purchase and collection service
- Reliable customer service and consultations from Isetan Mitsukoshi employees
- In-store consultations between shopping counters and home delivery purchase and collection options to suit your needs
- A portion of the clothing is recycled for resources etc.
*Through the BRING supply chain of Japan Environmental Design
・Test trials of on-site purchases and furniture and home appliance purchases/pickups have begun for select customers.
・In the case of pickup, the service will be free of charge.

■Customer response since the test store opened last October
・Many customers have commented that they feel safe entrusting their items to us because it is a service operated by a department store.
・Approximately 2,000 uses in one year.
・Customers in their 40s to 60s are the primary users, and the purchase price is approximately 130% higher than planned.
・Approximately 30% of customers who use our service once are repeat customers.

Background and Purpose of the Initiative

Isetan Mitsukoshi aims to be a retail group with a "special" department store at its core that enriches the lives of its customers. In its sustainability activities, one of its key strategies is to connect people with the community and foster a sustainable society.

A sustainability survey of approximately 17,000 Mitsukoshi Isetan online and app members conducted in December last year also revealed interest in clothing collection initiatives and expectations for the use of sustainable resources, demonstrating that customers' environmental awareness is on the rise.

Department stores have traditionally strengthened their connections with customers through sales, but by providing post-sale support for the treasured items of customers, they are helping to realize a circular economy. Furthermore, by leveraging the "security and trust" that Mitsukoshi Isetan has cultivated to date, we aim to further increase engagement with customers by providing attentive customer service while protecting important customer information, and to create and promote a new purchasing experience that can only be achieved by operating a department store ourselves.

We are considering expanding the range of items that can be handled in the future. We are also exploring various ways to evolve this initiative, including collaborating with external organizations such as educational institutions to remake and upcycle items that we are unable to purchase and have taken over. We will also apply the Isetan Mitsukoshi filter to transform items into new value rather than discarding them.

Service Features

1) Choice of Procedure
You can choose the procedure you prefer, such as visiting the store or having your items delivered.
*We may not be able to purchase or collect some items


2) While you're shopping
Please feel free to stop by before shopping at Isetan Mitsukoshi.


3) Isetan Mitsukoshi will be happy to assist you
Our dedicated stylists (sales staff) will suggest the best method for you.


4) Some clothing items will be recycled as resources, etc.
These will be recycled through JEPLAN's supply chain.

Examples of eligible items

Examples of eligible items: Clothing, shoes, bags, watches, jewelry, antiques and art.

For details on how to use the service, please see below.
We also accept inquiries via LINE.
https://www.isetan.mistore.jp/common/service/imgreen.html

Origin of I'm Green

The name "I'm Green" is a combination of the initials of Isetan Mitsukoshi, "i'm," which expresses our commitment to proactively addressing social issues, and "green," which conveys kindness and peace of mind. The name comes from our desire to promote the 4Rs while being in harmony with people's lifestyles and to be an essential presence in ensuring a safe and secure environment for the future. *4R: Refuse, Reduce, Reuse, Recycle

About Isetan Mitsukoshi's Sustainability Activities

Starting in April 2021, Isetan Mitsukoshi will be working on sustainability activities under the motto "think good," which embodies our commitment to "starting with imagination and sincere consideration" toward a brighter, more prosperous future. Isetan Mitsukoshi will implement "think good" initiatives focusing on three areas: 1. Products, 2. Services, and 3. Communication. Specifically, we will engage in sustainability activities through a sustainable product lineup to support local production areas and protect the environment, promoting the 4Rs for resource circulation, and sharing technology and sensibility for cultural preservation. "Think good" is a year-round concept, and we will hold campaigns for each theme and communicate Isetan Mitsukoshi's sustainability activities.

https://imhds.disclosure.site/en/themes/116#1212




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