Actor Masahiro Motoki, who has continued to take on challenges throughout his long career and has received numerous awards both at home and abroad, and model UTA, who continues to take on challenges across genres and borders, have been appointed ambassadors for Longines, a Swiss watch brand with a history spanning approximately 190 years. On October 1, 2021, a special video titled "ELEGANCE IS AN ATTITUDE" featuring Masahiro Motoki and UTA will be released, themed on Longines' philosophy of "elegance." In this video, Masahiro Motoki and UTA express "elegance" from their own perspectives, based on the concepts of "history," "inheritance," and "innovation." Masahiro Motoki's mature elegance has been woven over a long period of time, while UTA's elegance harbors a strong will for the future. The video beautifully depicts the lineage of elegance that has been passed down through generations.
https://www.longines.com/jp/landing/elegance-is-an-attitude-masahiro-motoki
https://www.longines.com/jp/landing/elegance-is-an-attitude-uta
Furthermore, Masahiro Motoki appeared in the October 1, 2021 edition of the Nihon Keizai Shimbun, and UTA appeared in the Asahi Shimbun, dressed in elegant styles wearing the "Longines Master Collection." Furthermore, from October 15, 2021, an interview with Masahiro Motoki and UTA delving into the essence of "elegance" will be exclusively released on Longines' website, "Elegance is an attitude." With Masahiro Motoki and UTA as ambassadors, a new page will be written in the history of Longines.
-Special video "ELEGANCE IS AN ATTITUDE"-
■ "ELEGANCE IS AN ATTITUDE" starring Masahiro MotokiElegance is pride, intelligence, kindness, and the path you have walked. It means caring for others, taking pride in what you believe in, being dedicated and stubborn. The sophisticated elegance that emanates from the movements and demeanor of Masahiro Motoki, a man of deep experience, and Longines timepieces born from a long watchmaking tradition are depicted in a fantastical space woven with light and shadow.
<Masahiro Motoki “ELEGANCE IS AN ATTITUDE”＞ URL
https://www.longines.com/jp/landing/elegance-is-an-attitude-masahiro-motoki
■Model worn by Masahiro Motoki
The watch worn by Masahiro Motoki is the pinnacle model from Longines' flagship line, the "Longines Master Collection," which symbolizes Longines' watchmaking technology. Equipped with complex mechanisms such as a moon phase display and chronograph functions. With a sunburst dial that changes appearance depending on the light and an elegant blue hue, this timepiece embodies intelligence, elegance, and the romance of watchmaking.
■UTA "ELEGANCE IS AN ATTITUDE"
Elegance is conviction, sensitivity, and strength. It is the path one walks. It is having conviction and boldly taking on challenges toward a future one believes in. On the light and dynamic wrist of the UTA, a Longines timepiece that shines with innovative watchmaking technology amidst simple functional beauty ticks away powerfully.
<UTA "ELEGANCE IS AN ATTITUDE"> URL
https://www.longines.com/jp/landing/elegance-is-an-attitude-uta
■Model worn by UTA
On UTA's wrist is a model from Longines' flagship line, the "Longines Master Collection," which highlights the functional beauty of watchmaking within its simple design. The stylish sunray-finished blue dial is coordinated with a stainless steel bracelet that gives a sporty and modern impression. The moon phase function shows the phases of the moon, and the see-through case back allows you to enjoy the intricate operation of the movement. This timepiece is perfect for any occasion, from important business meetings to casual weekends.
-Longines Ambassador Profile-
Masahiro Motoki
Born in 1965. He made his TV drama debut in 1981, and after working as a singer, he began focusing on acting in the 1989 film "226."
He has received numerous film awards both in Japan and abroad, including individual awards, such as the Blue Ribbon Awards and the US and Japan Academy Awards, for his work in films such as "Shiko Funjatta" (1992), "Departures" (2008), "The Longest Day" (2015), and "A Long Excuse" (2016). He has also appeared in the NHK special drama "Clouds Above the Hill," the historical dramas "Kirin ga Kuru" and "Influenza" (BS4K), and more. He has also made a distinctive presence in the world of commercials, earning him both recognition and recognition.
UTA
Model. Born in Tokyo in 1997. He attended an international school from a young age, studied abroad in Switzerland and the United States, and is currently enrolled in a university in Japan. In 2018, he signed with the French modeling agency SUCCESS and made his runway debut at Paris Fashion Week. Taking advantage of his 190cm height, he has continued to balance his studies with basketball, while also working as a model in Milan, London, and New York.
Instagram: UTAuuu
Website: utauchida.com
-About Longines-
Since its founding in 1832, Longines, based in Saint-Imier, Switzerland, has been creating superior timepieces that combine tradition, elegance, and performance. It has also built a long-standing reputation as the official timekeeper for numerous global sporting events and a partner of international sports federations. Known for its winged hourglass logo, Longines is a member of the Swatch Group, the world's largest watch manufacturer, and currently operates in over 150 countries.
＜LONGINES official website URL＞ https://www.longines.com/jp/
-Longines Master Collection-
The Longines Master Collection: a timepiece that symbolizes the brand's history and elegance spanning approximately 190 years.
Longines is a Swiss watch brand with a long history. The "ELEGANCE IS AN ATTITUDE" campaign, which begins in October 2021, will spotlight a moon phase model from the Longines Master Collection, one of Longines' flagship models. This timepiece, beautifully crafted with watchmaking expertise and sophisticated design, embodies Longines' philosophy of elegance and the unwavering skills cultivated through its rich history and innovation.
Born as a testament to Longines' passion for watchmaking, the Longines Master Collection was launched in 2005 and immediately garnered attention for its fusion of design and advanced technology, quickly becoming one of the brand's signature collections. With its innovative technology backed by a rich history and elegant, sophisticated design, the Longines Master Collection is a collection that can be considered a homage to the brand's watchmaking.
Both of the two timepieces featured this time feature a moon phase function located at the 6 o'clock position alongside the date circle. Each watch is powered by a Longines exclusive caliber, and the see-through caseback allows viewers to admire the movement's intricate movements. The elegant blue dial features a sunburst finish, reflecting light beautifully depending on the angle, creating a sophisticated yet stylish impression.
The chronograph model is coordinated with an alligator leather strap in the same shade as the dial, creating an intelligent and dignified design. This model allows you to enjoy the complex functions of a genuine mechanical watch, including the chronograph function. The three-hand model is styled with a stainless steel bracelet that adds a bold impression. Applied indices and a moon phase display create a clear presence, creating a timepiece with simple functional beauty. All watches are 40mm in diameter, making them comfortable and suitable for any wearer and any style.
The Longines Master Collection exudes timeless appeal, along with the brand, while conveying a philosophy of elegance to the present day.
Reference numbers:
L2.673.4.92.0, L2.909.4.92.6
Caliber:
Automatic movement
L687 (L2.673.4.92.0) 13.5 lignes (Æ30.00 mm), 27 jewels, 28'800 vph
L899 (L2.909.4.92.6) 11.5 lignes (Æ25.60 mm), 21 jewels, 25'200 vph
Power reserve: approx. 66 hours (L2.673.4.92.0) / approx. 72 hours (L2.909.4.92.6)
Functions:
Hours, minutes, small seconds and 24-hour counter at 9 o'clock. Date displayed by a semicircular pointer. Moon phase at 6 o'clock (L2.673.4.92.0)
Hours, minutes, seconds, moon phase and date display on the subdial at 6 o'clock (L2.909.4.92.6)
Case:
Round, stainless steel, 40 mm,
See-through case back with sapphire crystal
Dial:
Blue "sunray" with applied indexes
Hands:
Silver "polished" hands
Water-resistance:
3 bar (30 m)
Bracelet / Strap:
Blue alligator strap with triple safety folding clasp and push-piece closure (L2.673.4.92.0)
Stainless steel bracelet with triple safety folding clasp and push-piece closure (L2.909.4.92.6)
Price:
419,100 yen/tax included (L2.673.4.92.0)
306,900 yen/tax included (L2.909.4.92.6)
-Longines Master Collection JAPAN SPECIAL-
A special Japan set has been released, featuring two representative models of the Longines Master Collection (L2.673.4.92.0, L2.909.4.92.6) with a chic black leather strap. *On sale from Friday, October 1st to Tuesday, November 30th, 2021.
https://www.longines.com/jp/universe/news/the-longines-master-collection-japan-special
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