DIESEL will open a pop-up store, "ITS FOR ISETAN SUPPORTED BY DIESEL," at The Stage on the first floor of Isetan Shinjuku Main Building from September 27th to October 4th.
The pop-up store features Yuko Koike, winner of the 2015 OTB Award at "ITS," a fashion contest that Diesel has long supported. During the event, prize-winning pieces from "ITS" will be on display, as well as couture pieces created by Koike specifically for the pop-up store and the "DIESEL JAPAN 30TH BY YUKO KOIKE" collaborative collection commemorating Diesel's 30th anniversary in Japan.
Koike is a designer who creates a variety of items by fusing Japan's long-standing traditions and craftsmanship with avant-garde techniques. The collaboration with Diesel to commemorate the 30th anniversary has resulted in the creation of a number of items that combine Koike's unique worldview with Diesel's rock and ironic vibe.

During the pop-up store's opening, the windows of Isetan Shinjuku will be taken over by "ITS FOR ISETAN SUPPORTED BY DIESEL."