The Mitsukaru Store, a select shop in Aoyama BY PARCO, is hosting a pop-up store for popular Kobe-based hat brand mature ha., with the theme "Sun and Outfit," starting on April 21st.

The brand has garnered attention for its hats, all of which are handmade, allowing customers to customize the silhouette and nuance to suit each individual face. They are available at select shops in Japan and overseas, including Paris select shop Merci. Notable features this time include not only the spatial design by the brand's designers, but also collaboration items with rosette brands WHYTROPHY and BIRDS'WORDS.

Also featured will be the long-established eyewear brand ENALOID and tutaee, a parasol brand using yukata fabric dyed and washed in Hamamatsu. The pop-up is scheduled to open at the Ikebukuro store (5th floor of Ikebukuro Parco Main Building) and the Fukuoka store (2nd floor of Fukuoka Parco Main Building) in early May (the designer will be present and collaboration items will only be available at the Aoyama store).