As part of the Mame Kurogouchi x Isetan Mitsukoshi project, Re-Style on the 3rd floor of the main building will be disseminating a variety of information starting this August, including a pop-up event, exclusive Isetan Mitsukoshi items, and a series on the Isetan Mitsukoshi online page. This second installment will feature the largest lineup of the Mame Kurogouchi 2021 Fall/Winter Collection, as well as three exclusive items available only at Isetan Mitsukoshi.
The theme of Mame Kurogouchi's 2021 Fall/Winter collection is "Nocturnal Window." This collection, titled "Window of the Night," was inspired by the various shadow shapes created by moonlight through a window, and expresses the passage of time at night itself by fusing traditional techniques with the latest technology.
Following on from the previous pop-up, the visuals taken to commemorate the opening of this pop-up were shot by photographer Aoki Shuno, who used moonlit nights as his inspiration to create images that seem to reconstruct the unreality that exists in everyday life.
Photographer: Aoki Shuno
Stylist: Takahashi Mayu
Hair: kazuhiro naka
Makeup: Tamayo Yamamoto
Model: aoi
Location: Saitama Arts Theater
＜Mame Kurogouchi＞Release of items exclusively for Isetan Mitsukoshi
＜Mame Kurogouchi＞Coat 139,700 yen
A luxurious long coat made of wool cashmere, custom-made in black for everyday use. Not only is the material carefully selected to achieve a softness and lightness that envelops the skin, but the rounded silhouette created by the curve of the collar and delicate darts makes this an attractive piece that can be worn with any outfit.
＜Mame Kurogouchi＞Blouson 110,000 yen
A luxurious short blouson made from the same high-quality wool cashmere as the coat. By blending organic cashmere with wool, we have achieved a softness and lightness that envelops the skin. The voluminous, rounded, feminine silhouette is accented with piping cord in the same color as the coat for a modern look. The black colorway, exclusive to Isetan Mitsukoshi, features ribbing on the hem and cuffs made with the same yarn as the body, further enhancing the minimalist and sophisticated mood.
Mame Kurogouchi Sweater ¥45,100
This knitwear, custom-made for Isetan Mitsukoshi, expresses the season's concept of refracted shadow lines and window lattices in Mame Kurogouchi's signature purple color. It is crafted using advanced techniques that allow seven different patterns to be knitted into one garment, and the distinctive, voluminous sleeves are a highlight.
In the "Isetan Style Mame Guide," guides who are in love with share their personal love for Mame in a serialized format. In Vol. 2, four Mame guides, inspired by the theme of the Fall/Winter 2021 collection—"Journey to the Moon"—inspired us to the future, showcasing futuristic styling while incorporating their own unique personalities.
▶Special feature page "Isetan-style Mame Guide" vol.2
https://www.mistore.jp/shopping/feature/women_f2/restyle_mame_5_w.html
◇information◇
" 2021 Fall/Winter Collection"
Wednesday, September 29th - Tuesday, October 5th
Isetan Shinjuku Main Building, 3rd Floor, Center Park / Promotion
Re-Style Official Instagram
＠restyle_isetan_shinjuku
Click here for company press release details
The theme of Mame Kurogouchi's 2021 Fall/Winter collection is "Nocturnal Window." This collection, titled "Window of the Night," was inspired by the various shadow shapes created by moonlight through a window, and expresses the passage of time at night itself by fusing traditional techniques with the latest technology.
Following on from the previous pop-up, the visuals taken to commemorate the opening of this pop-up were shot by photographer Aoki Shuno, who used moonlit nights as his inspiration to create images that seem to reconstruct the unreality that exists in everyday life.
Photographer: Aoki Shuno
Stylist: Takahashi Mayu
Hair: kazuhiro naka
Makeup: Tamayo Yamamoto
Model: aoi
Location: Saitama Arts Theater
＜Mame Kurogouchi＞Release of items exclusively for Isetan Mitsukoshi
＜Mame Kurogouchi＞Coat 139,700 yen
A luxurious long coat made of wool cashmere, custom-made in black for everyday use. Not only is the material carefully selected to achieve a softness and lightness that envelops the skin, but the rounded silhouette created by the curve of the collar and delicate darts makes this an attractive piece that can be worn with any outfit.
＜Mame Kurogouchi＞Blouson 110,000 yen
A luxurious short blouson made from the same high-quality wool cashmere as the coat. By blending organic cashmere with wool, we have achieved a softness and lightness that envelops the skin. The voluminous, rounded, feminine silhouette is accented with piping cord in the same color as the coat for a modern look. The black colorway, exclusive to Isetan Mitsukoshi, features ribbing on the hem and cuffs made with the same yarn as the body, further enhancing the minimalist and sophisticated mood.
Mame Kurogouchi Sweater ¥45,100
This knitwear, custom-made for Isetan Mitsukoshi, expresses the season's concept of refracted shadow lines and window lattices in Mame Kurogouchi's signature purple color. It is crafted using advanced techniques that allow seven different patterns to be knitted into one garment, and the distinctive, voluminous sleeves are a highlight.
"Isetan Style Mame Guide" Vol. 2 is now available.
In the "Isetan Style Mame Guide," guides who are in love with
▶Special feature page "Isetan-style Mame Guide" vol.2
https://www.mistore.jp/shopping/feature/women_f2/restyle_mame_5_w.html
◇information◇
"
Wednesday, September 29th - Tuesday, October 5th
Isetan Shinjuku Main Building, 3rd Floor, Center Park / Promotion
Re-Style Official Instagram
＠restyle_isetan_shinjuku
Click here for company press release details
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