The annual shopping event "VOGUE FASHION'S NIGHT OUT 2014 (FNO)," hosted by VOGUE JAPAN, kicked off. Chris Peppler, who has been with the event since its inception, served as MC for the opening ceremony of the sixth annual event. Following the opening ceremony were Vogue Japan Editor-in-Chief Mitsuko Watanabe, Youn-A, model and actress TAO, and Ambush visual director YOON. Singer-songwriter Miliyah Kato, who celebrated her 10th anniversary on the 8th, also made an appearance and performed a special live show. She performed three songs, including her new song "YOU... feat. Izumi Nakasone (HY)," and the venue was filled with excitement. Kato commented, "I'm truly happy that everyone was able to hear me sing at FNO, which is a special occasion for me, on this milestone of my 10th anniversary." Additionally, Hello Kitty, who is celebrating her 40th anniversary this year, made an appearance as a secret guest. She greeted the other guests with hugs to celebrate the opening. After the ceremony, Kitty is scheduled to visit Gucci Aoyama wearing a special FNO T-shirt.

This year, approximately 600 stores, mainly in the Omotesando and Aoyama areas, are participating. Men's brand MISTER HOLLYWOOD will be holding a joint event with Rags McGREGOR, while UNITED ARROWS will be holding a fashion show and public event for its new brand EN ROUTE. Additionally, a pop-up store for the photo gallery "IMPOSSIBLE" will open, and in a first for the brand, ANN DEMEULEMEESTER will be collaborating with the Belgian bakery brand MAISON DANDOY to distribute specially made baked goods. Various in-store events and parties will also be held at each store, and exclusive items will be sold. Omotesando Hills Space O will also be hosting a new special event: the "VOGUE Lounge." It will feature a photo booth where you can become a VOGUE cover girl, and a screen projecting snapshots of fashionistas. Visitors to the TAO photo exhibition at Audi Forum Tokyo will also be entered into a special campaign to celebrate the 15th anniversary of the launch of VOGUE JAPAN and FNO, running until 10 p.m. TAO herself will also be attending the exhibition, making for a lineup of unmissable events. Editor-in-Chief Watanabe commented, "The number of participants has been increasing every year, and this year it's tripled. I'm already overwhelmed by the excitement at the venue." TAO commented, "On this once a year day, I think it's okay to loosen your purse strings." Youn-A also expressed her enthusiasm, saying, "Let's all do lots of shopping and have a blast," marking the spectacular start of FNO, the world's largest one-night-only shopping event.


[Event Information]
VOGUE FASHION’S NIGHT OUT 2014 (Tokyo)
Venue: Omotesando, Aoyama, Harajuku
Date: September 6th
Time: 17:00 to 22:00
Performers: Kato Miliyah, YounA, TAO, YOON, Chris Peppler

VOGUE FASHION’S NIGHT OUT 2014 (Osaka)
Venue: Hankyu Umeda Main Store, Hankyu Men's Osaka
Date: October 18th
Time: 15:00 to 21:00 (Opening Ceremony from 14:00, Closing Ceremony from 20:00)