We're intrigued by JNBY, a fashion brand from Hangzhou known for its unique silhouettes created by structured patterns and artistic, bold prints.

Since the official launch of its online store in Japan in January 2020, the brand has been posting original creative visuals on Instagram and online, garnering attention from stylists, editors, style icons, and many other fashion enthusiasts.


The brand's concept, created by a group of creatives, is to propose creations that embody the spirit of the times. The initials of these words are "JUST NATURALLY BE YOURSELF." Based on this concept, multiple designers have produced a wide range of creations that embody the spirit of the times.

Basic and traditional styles dominate the fashion market these days, but sometimes enjoying a playful style might help you discover a new side of yourself. This is a must-see for fashionistas, as well as those who excel at effortlessly putting together clever outfits but feel a sense of dissatisfaction in their current style. Check out JNBY's latest edgy, cool, and energetic Fall/Winter 2021 collection.

The latest futuristic collection, where dreams and reality intersect, is here!
The Fall/Winter 2021 Collection is here!

The JNBY Fall/Winter Collection has arrived on the official online store!

This season, like the eight dreams in the film "Inception," the collection features a mix of items inspired by various images rather than a single concept. This season's collection utilizes striking silhouettes, dazzling neon-colored textiles, and numerous patterns created with skillful motifs.

It is a collection that allows you to enjoy a certain degree of chaos, novelty, and originality in a good way, and the brand says that it expresses a state in which "dream and reality intersect."

The "standards" in our daily lives have changed rapidly in recent times. Even though we know that this is reality, we may still feel like we are in a dream, and may find ourselves thinking about the recent past before the current pandemic.

However, it is precisely at this time that we would like to use the new, strong, and beautiful items and outfits that JNBY has launched as an opportunity to think about the future we should move forward into.

JNBY
Six Key Items to Color Fall/Winter 2021

01. Distressed High-neck Wool Sweater
Stylish distressed details are the key! A simple knit with a JNBY flair

"Distressed High-neck Wool Sweater" (¥19,800 including tax)
Even when it comes to essential items for your fall/winter wardrobe, you want something that reflects your own unique style. This knit is perfect for those who want that. At first glance, this high-neck sweater appears simple, classic, and highly versatile, but the distressed details on the cuffs and hem give it an edgy finish. High-neck knits are often worn as innerwear, but with such a cool design point, there's no reason not to wear it as a main item! Enjoy a unique outer style. The knit is made from "Basolan wool." It is resistant to pilling, has a soft texture, and is comfortable to wear. A knit that adds a pop of color and design to your winter outfit.


02. False Two-piece Knit High-neck Tulle Dress
A tulle dress that's not just sweet, but can also be worn in a sophisticated street style.

"False Two-piece Knit High-neck Tulle Dress" (¥44,000 including tax)
If you think tulle dresses are an item reserved for romantic girls, take that back now. This look will make you realize the beauty of a tulle dress, boldly incorporated into sophisticated street style. The "False Two-piece Knit High-neck Tulle Dress" that we are focusing on this time is made by sewing together a knit and a tulle skirt to create a richer tiered look, and by incorporating side cuts and cut-out details at the hem, it adds a playful and street-style feel to the tulle dress that has a strong feminine impression. Sweetness is not the only answer when it comes to a mature romantic style. I feel like wearing it smartly with a black-based outfit.


03. Relaxed-fit Ribbed Knee Length Skirt
A ribbed knit skirt that gives you a look that is both neat and relaxed.

"Relaxed-fit Ribbed Knee Length Skirt" (17,600 yen including tax)
These days, we are starting to get used to a new way of life. When choosing your wardrobe, many people choose items that can be worn for both office casual and working from home. At times like these, what most people tend to think is, "I want to look neat, but I also want to value comfort and a modern, relaxed mood..." I discovered a ribbed knit skirt that fulfills this desire, plus it has a unique design that I fell in love with at first sight. This feminine and elegant ribbed knit skirt is made from stretchy polyester. It's easy to care for and perfect for relaxed wear. The length is also perfect, as it is sure to create a balanced and attractive line around the waist and hips!


04. Knotted-pattern High-neck Stretch-nylon Top / 05. Light and Shadow Flower Technical-pleated Skirt
Enjoy adding color to these items that utilize artistic textiles to create a more seasonal look.

The "Knotted-pattern High-neck Stretch-nylon Top" (¥15,400 including tax) and "Light and Shadow Flower Technical-pleated "Skirt" (¥19,800 including tax)

Don't miss out on the patterned items that further evoke the "JNBY vibe" of this season. This is essentially wearable art. This all-over textile top with a knot motif features cool, eye-catching colors! The stretchy fabric makes it easy to wear, and the exquisite fit without being too revealing is great. For everyday wear, you could pair it with navy wool slacks or a tight black leather skirt. However, we highly recommend a style that emphasizes the brand's worldview with a "pattern x pattern" look, as in this look. The skirt we paired with this collection features a floral print fabric that plays with light and shadow, combined with advanced press pleating techniques to create a dynamic visual effect. An illusion of pattern and neon colors. For example, if you're hosting an online party, this level of sparkle might be a good idea.


06. Asymmetric Pleated Faux-leather Skirt
Add a touch of femininity and playfulness to a trendy faux-leather skirt

"Asymmetric Pleated Faux-leather Skirt" (¥22,000 including tax)
Faux leather skirts are a hot topic this season. The firmness and luster of the material will add spice to your everyday style in autumn and winter, which tends to have a cozy feel, so it's a good idea to have a leather-look skirt in your wardrobe. This season, JNBY presents a (faux) leather skirt with a camel-colored pleated style that exudes a somewhat retro mood. Though the material is faux leather, it has a delicate sheen and a texture reminiscent of real sheepskin. Its excellent drape, beautiful pleating that highlights the craftsmanship, and the bold cut-off hemline create a design point that makes it an elegant and striking piece. Pair it with a vintage-inspired small floral print blouse for a ladylike look, or pair it with an Aran knit or sweatshirt for a sophisticated casual look. A casual look with a subtle hint of modernity is what's trending these days.

Have you found any new items that pique your interest? If they strike a chord with you, then you should definitely get your hands on one.

A chance to see and buy! Online-exclusive items now available in stores.
A pop-up will be held at the select shop "NorieM."

Under the concept of "EAST meets WEST," select shop "NorieM" promotes Japanese craftsmanship not only in Japan but also overseas, including Paris, Milan, Hong Kong, and Shanghai. Starting October 1st, the pop-up will be held at the Hibiya Chanter store, followed by the Hoshigaoka Mitsukoshi store and the LAQUE Shijo Karasuma store, for a total of three stores.

A variety of items will be available, including new releases exclusively available on the brand's official online store. Customers who spend ¥11,000 or more (tax included) on JNBY items at this pop-up will also receive an original novelty gift. Don't miss this opportunity! Please check the box at the end of the article for details of the pop-up event.
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