BVLGARI has announced its new women's watch collection, "LVCEA." The name "LVCEA" comes from the Italian word "luce," meaning light, and the Latin "lux." The cabochon-cut pink stone crown is set with a diamond, a design unique to high jeweler Bvlgari. The simple circular case and bracelet, inspired by the brand's iconic "Serpenti," exude a feminine aura. Another distinctive feature is the use of guilloché engraving on the dial. The design, reminiscent of a sundial shaped like an ancient Roman solar quadrant and utilizing the position of the shadow cast by the sun's rays, evokes a sense of history. The lineup of 13 models will be released nationwide on October 1st. The LUCEA launch event was held at Bvlgari Ginza Tower on August 29th. 200 guests rushed to the venue to celebrate, and actress Kato Rosa appeared in a gold-colored dress inspired by light. She said, "I chose a gold dress to match the main character, Lucea, today. Lucea is a pink gold that blends well with the skin and has sparkling diamonds, and it matches the new jewelry, Muza, beautifully. Wearing this beautiful jewelry and watch makes me feel more energized."