THE CONCEPT
For over a decade, Marc Jacobs Daisy has captured the hearts of people around the world with its charming aesthetic. Now, Daisy Oh So Intense offers a deeper interpretation of the original Daisy fragrance. With its beautiful gold bottle and global advertising campaign featuring supermodel Kaia Gerber, it invites you to bask in the sunshine and embrace the raw beauty of nature.
THE FRAGRANCE
Daisy Eau So Intense is a rich, addictive addition to the beloved Daisy series, evoking the enchanting, fleeting magic hour. Created by world-renowned perfumer Alberto Morillas of Firmenich, the multifaceted scent is inspired by a warm sunset over a meadow of daisies. Vibrant and opulent, the fragrance opens with sparkling strawberry and pear, before revealing sweet honey and delicate rosebud. A lingering base of soft vanilla is complemented by fresh green moss, enveloping you in a unique and captivating blend.
THE DESIGN
The sophisticated Daisy Eau So Intense bottle features a luxurious gold finish in the modern, innovative original Daisy bottle. The weighty glass body is a translucent gold metallic gradient that celebrates this spectacular new product, with a daisy corolla emanating from a striking central accent, enhancing its silhouette. The bottle comes with an outer box featuring a shimmering gold and black background, framed by delicate white and gold daisies.
THE CAMPAIGN
Inspired by a daisy-filled meadow with gold against a blue sky, the Daisy Oh So Intense campaign features models Kaia Gerber, Adu Akech, and Megan Roche basking in the warmth of a sunset. Shot by renowned British photographer Alasdair McLellan, the powerful and honest emotional film captures the pristine beauty of nature and the bliss of magic hour.
THE LINE-UP
DAISY INTENSE EDP 3.4OZ/100ML 16,720 yen (tax included)
DAISY INTENSE EDP 1.7OZ/50ML 12,870 yen (tax included)
*Available at MARC JACOBS stores nationwide and the official online store from September 3rd
Contact
Marc Jacobs Customer Center
TEL: 03-4335-1711
URL:https://www.marcjacobs.jp/products/list.php?category_id=611
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