From August 18th to August 24th, Isetan Shinjuku will host a pop-up event for the 2021 Fall/Winter collection of loungewear brand sana me. Produced by freelance announcer Natsumi Uga, the brand debuted in this year's Spring/Summer collection, offering loungewear designed to be worn outside as well.

In addition to the full lineup of women's and men's items from the Fall/Winter collection, the event will also feature three styles in exclusive colors, olive and burgundy, exclusive to the event. These made-to-order items are usually only available online, offering a special opportunity for customers to try on and touch them.

"I want to help both men and women choose products that are both economical and environmentally friendly by allowing them to choose and continue to wear what they truly love," says Uga. An in-store event with Uga is also planned during the event. Please take this opportunity to check it out.
https://www.mistore.jp/shopping/feature/women_f2/sana_me_w.html


Inspired by Isetan shopping bags! Three limited edition color products available

Three products using the event's limited edition colors, olive and burgundy, are available.


Turtleneck pullover, olive color, 25,300 yen
This turtleneck knit has a length that covers the hips, giving it a good balance of relaxed and loose feel, and the high neck design is eye-catching. Available in three colors: off-white, beige, and the limited edition olive.


Women's pants, olive color, 20,900 yen
These knit pants have a soft texture like soufflé cake. The beautiful silhouette creates a sophisticated yet lightweight feel, making it perfect for everyday wear. We also recommend pairing it with a turtleneck pullover made from the same material. Available in three colors: off-white, beige, and the limited-edition olive.


Dress, Bordeaux, ¥31,900
This knit dress makes a statement on its own. The relaxed silhouette creates a relaxed, mature and cute look. The soft fabric ensures a stress-free fit. It can be worn both front and back, so you can enjoy a different look as a V-neck dress. Available in three colors: brown, rose pink, and the limited-edition burgundy.


Introducing part of the full Autumn/Winter collection

The full lineup of women's and men's items from the Autumn/Winter 2021 collection will be introduced at the venue.


Boa Cardigan Khaki 41,800 yen
This outerwear is made from thick, voluminous wool pile boa, giving it a warm look. The softness of the fur and the sleek silhouette are well balanced, making it perfect for both loungewear on chilly days and as outerwear for going out. Available in two colors: off-white and khaki.


Boa pullover, off-white, 30,800 yen
A pullover made from the same material as the women's outerwear. With a moderately relaxed silhouette, it can be styled with a wide range of bottoms. Available in two colours: off-white and navy.


About sana me

Roomwear produced by Uga Natsumi. She listens to her own sound and focuses on materials, design and comfort, offering "roomwear for you that lets you be yourself."


Uga Natsumi
Born in Nerima, Tokyo in 1986. Graduated from Rikkyo University's School of Sociology in 2009 and joined TV Asahi. Left the station in 2019 to go freelance.
Currently, on TV Asahi, she hosts "Ikegami Akira's News So That's How It Was!!" and her first solo program, "Senryu Izakaya Natsumi." In April 2020, she began hosting Fuji TV's "What Will You Do on Saturday!?" and has also tried her hand at radio personality, appearing on TOKYO FM's "SUNDAY'S POST" and TBS Radio's "Tenkais."
Starting from the Spring/Summer 2021 season, she launched the "sana me" brand and is active in a variety of roles as a brand producer and freelance announcer.


Event Overview

sana me POP UP
Period: Wednesday, August 18th - Tuesday, August 24th
Venue: Isetan Shinjuku Main Building, 2nd floor, Urban Closet/Item Promotion


*All products are made to order.
*All prices include tax.
*The content of the event may be changed or canceled due to unforeseen circumstances.



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