
This year marks the 10th anniversary of the "Kiehl's DS Line," a series developed in 2005 by New York-based skincare brand Kiehl's with the cooperation of dermatologists. To commemorate this, a limited edition bottle of the serum "Kiehl's DS Line Concentrate PS 10.5 C" (75ml, 10,500 yen) will be released in limited quantities from August 21st.
The "Kiehl's DS Line" is based on the belief that "the same results you would get at a dermatologist's office, at home," and offers special care for specific skin concerns. The series' signature item, "Kiehl's DS Line Concentrate PS 10.5 C," is popular for its simple yet effective formula containing 10.5% pure vitamin C, essential for the skin. It has many repeat customers and has been a best-selling product since its release in 2005. This limited edition package features a special anniversary-commemorating design, with a volume approximately 1.5 times larger than the regular size (50ml, ¥8,500) and a limited-edition label. Also, a new product from the "Kiehl's DS Line" will be released on the same day. The serum, "Kiehl's DS Lift & Tight Concentrate" (50ml, ¥8,500), targets loose pores. [Giveaway] Three Fashion Headline newsletter subscribers will be entered into a drawing to win a "Kiehl's DS Line Concentrate PS 10.5 C" in its 10th anniversary packaging. The application deadline is noon on August 31st. Winners will be contacted by email at 12:00 the following day. Details about the application will be announced in the newsletter, distributed weekdays at 7:30 AM.
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