In response to evolving customer demands, Isetan Mirror Midtown Hibiya will be refreshing its store with the introduction of three new brands starting in August. The first to open on August 11th will be JETSET, Japan's first shampoo and blow-dry specialty store. It will bring peace of mind and moisture to busy modern women, helping them achieve a more effortless, beautiful glow. 
https://isetanmirror.com/store/8月11日水jetset-open/

On August 11th, 2021, Isetan Mirror Tokyo Midtown Hibiya will welcome JETSET, a shampoo and blow-dry specialty store, to meet the needs of customers who, despite their busy schedules, never forget their pursuit of beauty. In addition to single-use services, we also offer multi-use tickets and monthly subscription plans. Whether you need daily care for someone working nearby, or a hair styling session for an important presentation or theater performance, our affordable pricing caters to a variety of needs.
About JETSET
 
Japan's first shampoo and blow-dry specialty salon.
We offer high-quality shampoo, blow-dry, and styling services by professionals in as little as 30 minutes. This groundbreaking new business model transforms the lifestyles of working women and busy housewives, eliminating the need for at-home hair care by visiting about three times a week. The Hibiya store is our fourth location, following Azabu-Juban, Roppongi Hills, and Omotesando.
 
As women's participation in society has become commonplace, women's disposable income is on the rise. However, services and systems designed to ease women's burdens, such as housework and childcare, have not kept pace, resulting in a decrease in disposable time. Daily hair care is time-consuming and labor-intensive, and many women are frustrated by the lack of results they expect. JETSET offers affordable pricing, including unlimited visits starting at a monthly flat rate of ¥16,000, making it easy for anyone to visit for any occasion.
 
 
Background to the Isetan Mirror Midtown Hibiya Store Refresh
Many customers at Isetan Mirror Midtown Hibiya store work nearby or plan to attend the theater, and we received many requests to spruce up their appearance before important business meetings or performances. Furthermore, as lifestyles change due to social conditions, more people are spending money and time on self-improvement and small luxuries, leading to increased popularity of beauty appliances and hair care items.
The first brand,, is a brand that addresses hair care concerns, a particularly popular request. By entrusting essential yet time-consuming hair care to professionals, women can safely and easily escape the stress of their everyday lives. The second brand, , is scheduled to open in late August. 
What is Isetan Mirror?
“Isetan Mirror Makeup & Cosmetics” is based on the concept of a luxury cosmetics shop where you can buy only what you want, when you want, how you want, and what you only want.” We offer a wide range of products, from high-end domestic and international brand cosmetics and related goods to beauty services, using a new sales method that transcends brand boundaries.
*All prices include tax.
Click here for company press release details
  
https://isetanmirror.com/store/8月11日水jetset-open/

On August 11th, 2021, Isetan Mirror Tokyo Midtown Hibiya will welcome JETSET, a shampoo and blow-dry specialty store, to meet the needs of customers who, despite their busy schedules, never forget their pursuit of beauty. In addition to single-use services, we also offer multi-use tickets and monthly subscription plans. Whether you need daily care for someone working nearby, or a hair styling session for an important presentation or theater performance, our affordable pricing caters to a variety of needs.
About JETSET

Japan's first shampoo and blow-dry specialty salon.
We offer high-quality shampoo, blow-dry, and styling services by professionals in as little as 30 minutes. This groundbreaking new business model transforms the lifestyles of working women and busy housewives, eliminating the need for at-home hair care by visiting about three times a week. The Hibiya store is our fourth location, following Azabu-Juban, Roppongi Hills, and Omotesando.
As women's participation in society has become commonplace, women's disposable income is on the rise. However, services and systems designed to ease women's burdens, such as housework and childcare, have not kept pace, resulting in a decrease in disposable time. Daily hair care is time-consuming and labor-intensive, and many women are frustrated by the lack of results they expect. JETSET offers affordable pricing, including unlimited visits starting at a monthly flat rate of ¥16,000, making it easy for anyone to visit for any occasion.
Background to the Isetan Mirror Midtown Hibiya Store Refresh
Many customers at Isetan Mirror Midtown Hibiya store work nearby or plan to attend the theater, and we received many requests to spruce up their appearance before important business meetings or performances. Furthermore, as lifestyles change due to social conditions, more people are spending money and time on self-improvement and small luxuries, leading to increased popularity of beauty appliances and hair care items.
The first brand,
What is Isetan Mirror?
“Isetan Mirror Makeup & Cosmetics” is based on the concept of a luxury cosmetics shop where you can buy only what you want, when you want, how you want, and what you only want.” We offer a wide range of products, from high-end domestic and international brand cosmetics and related goods to beauty services, using a new sales method that transcends brand boundaries.
*All prices include tax.
Click here for company press release details
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