Saint Laurent features musician Beck for second campaign

Jan 10, 2013

SAINT LAURENT has released part two of its Spring/Summer 2013 collection campaign. This time, American musician Beck Hansen was chosen. Styling and photography were done by creative director Hedi Slimane.

The brand's official website has released an image movie featuring advertising visuals set to Beck's song "PAPER TIGER." In addition to new women's pieces such as dresses, suits, and accessories worn by Edie Campbell, the movie also features Beck smoking a cigarette. Beck is based in Los Angeles, where Hedi Slimane lives. "PAPER TIGER" is the second track on the brand's fifth album, "Sea Change," released in 2002.

SAINT LAURENT / SS13 PART II
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  • Saint Laurent features musician Beck for second campaign
  • Saint Laurent features musician Beck for second campaign
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