Classic yet innovative and unconventional. Bulgari's bold new B.zero1 Rock is here

Jul 29, 2021
Classic yet innovative and unconventional, Bvlgari's new B.zero1 Rock was released in July 2021.


The B.zero1 collection boldly expresses Bvlgari's forward-thinking and innovative approach, earning its reputation beyond the jewelry world. A symbol of self-expression and individuality, it is an icon that resonates with true visionaries.

In 1999, Bvlgari broke new ground with the creation of the one-of-a-kind B.zero1 ring. Its unconventional design features a cylindrical shape that combines the graceful curves of the Roman Colosseum with industrial inspiration from the tube.

The unique design, which combines contemporary sensibility with Roman inspiration, has been reinterpreted many times, incorporating boldness and innovation. In 2020, the bold B.zero1 Rock collection was born, showcasing a studded motif.

The six new pieces unveiled this time are the ultimate icons of the B.zero1 Rock's individuality and bold, unashamed spirit, offering a new perspective on self-expression.

The centerpiece of the latest creation is a white gold necklace. Encrusted with 7.2 carats of diamonds, it captivates with a sparkle never before seen in the history of the B.zero1 Rock. Combining stunning design, meticulous artistry, and versatile style like never before, this necklace features a unique chain motif for the first time, with each piece mimicking the distinctive edges and bold, rounded form of the iconic B.zero1 ring. Even the proportions are faithful to the ring's design, as if each piece becomes a measurement unit for the B.zero1. This design approach was inspired by the visionary architect Le Corbusier's study of architectural dimensions using the human body as a unit of measurement.

A celebration of innovative jewelry design and ingenious craftsmanship, the necklace is made up of three individual modules, each hand-assembled and inlaid, demonstrating a unique marriage of innovation and Bvlgari's renowned jewelry-making expertise.

The B.zero1 necklace is a gift for flexible thinkers who are unashamedly in search of new inspiration. Enjoy three different styling possibilities: the pendant icon can be removed and replaced with the included thin chain.

The newly designed ring motif chain is also featured on a pink gold necklace with black ceramic edging around the icon, and a yellow gold necklace with pavé diamonds around the edge. Both pendant tops feature a bold stud in the center of the icon, highlighting the unmistakable B.zero1 Rock style.

The bold and symbolic B.zero1 Rock also features its first single-strand ring, available in two models: one in pink gold with black ceramic edging, and the other in yellow gold with pavé diamonds. A pink gold bracelet combining a stud motif with black ceramic has also been released.

The 2021 Bvlgari brand campaign, released at the end of June, features Hollywood actress Zendaya and global music sensation Lisa of BLACKPINK wearing the latest pieces from the B.zero1 Rock collection. These two muses, each possessing charisma and determination, and each having forged their own path with an indomitable spirit in their respective fields, embodied the appeal of the B.zero1 Rock.

B.zero1 Rock, released in July 2021


Necklace
WGxDIA
¥6,589,000 (tax included)
*Includes an interchangeable chain for three different styling options.


Necklace
PG x Black Ceramic
814,000 yen (tax included)
Chain: 38-45cm


Necklace
YG x DIA
1,188,000 yen (tax included)
Chain: 38-45cm


Ring
PG x Black Ceramic
244,200 yen (tax included)


Ring
YG x DIA
770,000 yen (tax included)


Bracelet
PG x Black Ceramic
¥814,000 (tax included)

For inquiries: Bulgari Japan 03-6362-0100 https://www.bulgari.com/ja-jp/



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PR TIMES
  • Necklace WGxDIA 6,589,000 yen (tax included)
  • Necklace PG x Black Ceramic 814,000 yen (tax included) Chain: 38-45cm
  • Necklace YGxDIA 1,188,000 yen (tax included) Chain: 38-45cm
  • Ring PG x Black Ceramic 244,200 yen (tax included)
  • Ring YGxDIA 770,000 yen (tax included)
  • Bracelet PG x Black Ceramic 814,000 yen (tax included)
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