Tokyo Fashion Week Review Vol. 10: Shunichi Mugita (Stylesight) "A sense of stagnation in the shows of young brands"

Jan 15, 2013
In "FASHION HEADLINE," we asked journalists and buyers to share their reviews of the 2013 Spring/Summer Tokyo Collection.

In our final, 10th installment, we hear from Stylesight editor-in-chief Mugita.
Respondent:
Mugita Shunichi (Editor-in-Chief of STYLESIGHT by FASHION FREAK TOKYO)
Q1. Which brands did you like best and why?
A:
・CUNE
The eccentricity of the patterns was addictive, and I felt a demonic charm.
mintdesigns
Even in their relentless focus on prints, they gave us a glimpse of new territory.
・writtenafterwards
I was attracted by the unconventional, epic, romantic plot, which commented on the human condition of greed.
Q2. Which brands should we look forward to seeing in the future and why?
A:
ADEAM
I deliberately chose this from among the brands that presented their first show at Tokyo Collection. I felt that the beautifully put together collection was well-made. This season, the brands that had only just started their shows failed to inspire any excitement that made me want to keep an eye on their next show.
Q3. Items I wanted/ordered
A:
None.
Q4. Overall impressions of this season's collections
A:
Although the number of shows increased, the shows seemed shallow. It's unfortunate that this inevitably highlighted the dynamism of the new generation brands that have been leading Tokyo Collections for the past few seasons, such as Mint Designs, White Mountaineering, Yoshio Kubo, and ANREALAGE. I'd like to see more young brands show off their vitality, following in the footsteps of the brands mentioned above... but it's strange that a sense of stagnation permeates the shows of young brands. Q5. Thoughts on Tokyo Collection A: That being said, the core of Tokyo Collection, which excels in collage and simulation, was shining brightly, with the piercing nonsense that KYUNG showed by using Showa retro as a filter, and the selfless bravery of Written Afterwards expressing the degree of chaos and high energy of Tokyo fashion that swallows everything up. It was a season in which I felt the boiling energy of a melting pot of different cultures for the first time in a while.
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