Swedish luxury brand GOLDEN CONCEPT has released a new model of its premium Apple Watch case featuring a rubber strap. This summer's most popular new model, featuring new rubber straps in gray and white, is now on sale at the GOLDEN CONCEPT official website (https://goldenconcept.jp) and the Principe Prive official online store (https://principe-prive.com/collections/golden-concept).



The new model released this time is based on the most popular of all models, the SP44, and adds gray and white strap colors that were not previously available in the lineup, making it a recommended model for summer. Additionally, while the SP44 model was previously only available in two-tone colors, this time the case and bezel are now in the same color, resulting in a simpler, more minimalist design. Sales have begun on the official Golden Concept website and the official online store of Principe Privé, the exclusive importer.
SP44 Silver Black
SP44 Rosegold Black
SP44 Gold Black
SP44 Silver White
SP44 Rosegold White
SP44v Gold White
SP44 Silver Gray
SP44 Rosegold Gray
English: />SP44 Gold Gray
Model: SP44
Retail Price: Silver case ¥88,000 (tax included), Rose gold and gold case ¥99,000 (tax included)
Compatibility: 44mm APPLE WATCH Series 4, 5, 6 and SE.
Case: 316L stainless steel
Case size: 42mm x 46mm
Water resistance: Conforms to APPLE WATCH water resistance
Case thickness: 12mm
Bracelet: Rubber strap with 316L stainless steel pin buckle
Weight: Approximately 83 grams (approximately 108 grams including Apple Watch)
Accessories: Instruction manual, watch case, bracelet, screws
*Due to the characteristics of this product, health-related functions such as heart rate measurement will be disabled. Please be aware of this in advance.
Retailers
Golden Concept Japan Official Website
https://goldenconcept.jp/collections/apple-watch-cases/products/apple-watch-case-spc44-carbon
Principe Prive Official Online Store
https://principe-prive.com/collections/golden-concept
About GOLDEN CONCEPT
The Golden Concept story began in 2015, when Swedish designer and entrepreneur Puia Shamsossadati noticed a gap in the market. With a Master's degree in Industrial Design, a successful career, and a flair for luxury, Puia struggled to find phones and accessories that met his expectations. He decided to do something about it, and Golden Concept was born. Puia already had a strong social media presence, with @Thisisamansworld having 2 million followers. He promoted his first customized iPhone to some of his connections. Orders began coming in quickly, and it wasn't long before celebrities like Cristiano Ronaldo and Kylie Jenner were on his customer list.
Click here for company press release details



The new model released this time is based on the most popular of all models, the SP44, and adds gray and white strap colors that were not previously available in the lineup, making it a recommended model for summer. Additionally, while the SP44 model was previously only available in two-tone colors, this time the case and bezel are now in the same color, resulting in a simpler, more minimalist design. Sales have begun on the official Golden Concept website and the official online store of Principe Privé, the exclusive importer.
Product details
SP44 Silver Black
SP44 Rosegold Black
SP44 Gold Black
SP44 Silver White
SP44 Rosegold White
SP44v Gold White
SP44 Silver Gray
SP44 Rosegold Gray
English: />SP44 Gold GrayModel: SP44
Retail Price: Silver case ¥88,000 (tax included), Rose gold and gold case ¥99,000 (tax included)
Compatibility: 44mm APPLE WATCH Series 4, 5, 6 and SE.
Case: 316L stainless steel
Case size: 42mm x 46mm
Water resistance: Conforms to APPLE WATCH water resistance
Case thickness: 12mm
Bracelet: Rubber strap with 316L stainless steel pin buckle
Weight: Approximately 83 grams (approximately 108 grams including Apple Watch)
Accessories: Instruction manual, watch case, bracelet, screws
*Due to the characteristics of this product, health-related functions such as heart rate measurement will be disabled. Please be aware of this in advance.
Retailers
Golden Concept Japan Official Website
https://goldenconcept.jp/collections/apple-watch-cases/products/apple-watch-case-spc44-carbon
Principe Prive Official Online Store
https://principe-prive.com/collections/golden-concept
About GOLDEN CONCEPT
The Golden Concept story began in 2015, when Swedish designer and entrepreneur Puia Shamsossadati noticed a gap in the market. With a Master's degree in Industrial Design, a successful career, and a flair for luxury, Puia struggled to find phones and accessories that met his expectations. He decided to do something about it, and Golden Concept was born. Puia already had a strong social media presence, with @Thisisamansworld having 2 million followers. He promoted his first customized iPhone to some of his connections. Orders began coming in quickly, and it wasn't long before celebrities like Cristiano Ronaldo and Kylie Jenner were on his customer list.
Click here for company press release details
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