"Love Denim Island," an event showcasing the finest denim from the Setouchi region of Okayama Prefecture, one of the world's leading denim producing regions, that Isetan buyers fell in love with, will be held from October 19th to 25th at Center Park/The Stage #2 on the second floor of the Isetan Shinjuku Main Building.
The event features high-quality denim from the Setouchi region handpicked by Isetan buyers. Visitors can browse through a fictional "denim island" to find denim with a subtle modern flair and designs that emphasize distressed processing. We hope you'll find a pair that suits your height and figure while keeping an eye on the latest trends.
Here's a selection of the denim that buyers fell in love with.
■RED CARD
RED CARD is a denim brand established by Yuji Motosawa, a renowned jeans producer, that focuses on made-in-Japan denim. Its beautiful silhouettes and comfortable fit have earned it many fans. This time, we'll be introducing boyfriend jeans and straight-leg jeans.
■e × 1411
A collaboration between e, a denim brand from Kojima, Okayama, and 1411, an original brand of Isetan Mitsukoshi. The collection features flattering high-rise wide silhouettes and distressed designs.
■e JEANS
A brand produced by Nii Yon Ichi (241), a denim manufacturer based in Kojima, Okayama. Their "subtractive denim" has been stripped of all unnecessary elements, and the soft material and mature silhouette make them perfect with heels.
■LUGHA
LUGHA, based on the concept of "clothes that speak to the wearer," uses high-quality denim fabric produced in the Seto Inland Sea, which is carefully sewn at skilled factories in Japan. The brand has released oversized jackets with floral embroidery and rolled-up jeans with cut-off hems.
The event features high-quality denim from the Setouchi region handpicked by Isetan buyers. Visitors can browse through a fictional "denim island" to find denim with a subtle modern flair and designs that emphasize distressed processing. We hope you'll find a pair that suits your height and figure while keeping an eye on the latest trends.
Here's a selection of the denim that buyers fell in love with.
■RED CARD
RED CARD is a denim brand established by Yuji Motosawa, a renowned jeans producer, that focuses on made-in-Japan denim. Its beautiful silhouettes and comfortable fit have earned it many fans. This time, we'll be introducing boyfriend jeans and straight-leg jeans.
■e × 1411
A collaboration between e, a denim brand from Kojima, Okayama, and 1411, an original brand of Isetan Mitsukoshi. The collection features flattering high-rise wide silhouettes and distressed designs.
■e JEANS
A brand produced by Nii Yon Ichi (241), a denim manufacturer based in Kojima, Okayama. Their "subtractive denim" has been stripped of all unnecessary elements, and the soft material and mature silhouette make them perfect with heels.
■LUGHA
LUGHA, based on the concept of "clothes that speak to the wearer," uses high-quality denim fabric produced in the Seto Inland Sea, which is carefully sewn at skilled factories in Japan. The brand has released oversized jackets with floral embroidery and rolled-up jeans with cut-off hems.
