Burberry will open a pop-up shop for its "Burberry Beauty Box," featuring the brand's makeup collection, at NEWoMan Shinjuku from October 21st to November 8th. The pop-up shop will feature two runway collections that will be released on October 21st. The "Runway Makeup Collection," unveiled at the women's show in February, is inspired by graphic sequin embroidery and a vibrant color palette, and features loose glitter that sparkles on lustrous skin. Three items will be available: "Burberry Runway Palette" (7,400 yen), "Burberry Shimmer Dust Loose Glitter" (3,000 yen), and "Burberry Nail Polish" (2,500 yen). In addition to the pop-up shop, the products will also be available at the "Burberry Beauty Box" stores in Ginza Mitsukoshi, Seibu Ikebukuro Main Store, and Hankyu Umeda Main Store, as well as the official Burberry website.
Meanwhile, the capsule collection that will be released from the just-announced September show will feature four items: "Burberry Liquid Lip Velvet" (3,800 yen), "Burberry Full Kiss" (3,400 yen), "Burberry Runway Nails" (3-color set 7,500 yen), and "Burberry Eye Color Contour" (3,400 yen). These items will only be available at the pop-up shop. The shop will also be stocking other popular brand items.
The venue will also feature makeup demonstrations by seven popular makeup artists who work in beauty and women's magazines, as well as a limited-participation makeup event. Participation in this event, which requires advance registration, will allow attendees to experience professional makeup advice in an exclusive space. The makeup artists and schedule include Odagiri Hiro on October 25th, Igari Shinobu on October 26th, Inuki Ai on October 27th, KUBOKI on October 30th, Mori Yukio on November 2nd, Reina on November 5th, and Kuroda Keizo on November 6th.
In addition, gifts will be available for visitors and those who make purchases at the pop-up shop. The first 50 people to purchase one or more items will receive a British-style flower bouquet, and those who experience the touch-up will receive a voucher for two scones from Demerara Bakery, the British scone shop that has made its Japanese debut at NEWoMan Shinjuku. Additionally, all visitors will receive a special 5ml bottle of the popular makeup base "Fresh Glow Luminous Fluid Base."
