The Shibuya Fashion Festival Executive Committee, run by H.P.FRANCE, will hold "SHIBUYA FASHION FESTIVAL.10 (Shibufes.10)" on October 22nd, a collaboration between Shibuya Ward and apparel companies to liven up the city.

This marks the 10th anniversary of the event. Shibuya Ward's fashion buildings and select shops will host special events like in-store parties, as well as one-day sales, limited-edition items, and complimentary drinks. The event will also feature the traditional Hachiko dress-up and a fashion show featuring Tokyo Collection brands at Miyashita Park.

The event will also feature the "Shibufes Market," a flea market-style event featuring fashion industry figures and celebrities. Even more impressive than its predecessor three years ago, the event will bring together stylists, models, and designers from the fashion and lifestyle industries, as well as artists, photographers, and athletes unique to Shibuya, a cultural hub.

Main exhibitors include artist Tonda Hayashi Ran, models Baker Erisa and Mochinaga Mami, accessory producer and model Inohana Chihiro, stylists Irie Yoko and Usui Takashi, and photographer Marui Motoko. The Shibu Fest Market will be held from 2pm to 5pm on October 22nd at the futsal court on the Shibuya side of Miyashita Park.