Balanced geometric style and contemporary design. Fendi's new sunglasses, "Fendi Force," are here

Update your mask life with a fashionable look! Armani Exchange releases a new sunglasses collection

Actor Hitoshi Ozawa's eyewear brand "OZAWA SPECIAL," manufactured by 999.9, is announced! Launch event held at Isetan Men's Building

Louis Vuitton launches its latest women's accessories collection, showcasing a bold and versatile new signature

Fendi launches new eyewear collection featuring unique and elegant oversized shapes

The 70s-style square shape is striking. Dior's new autumn/winter sunglasses, "30 Montaigne"

MM6 Maison Margiela and Mykita collaborate for the first time! Contemporary x Streetwear eyewear

Zoff releases original MARVEL COLLECTION eyeglass cases and online store-exclusive sunglasses

Burberry's July "B Series" features Riccardo Tisci's "Blake" sunglasses

H&M Men's launches limited collaboration with Swedish eyewear brand CHIMI, including the brand's first apparel line

The new DIOR sunglasses feature a retro-modern square shape accented with the "CD" signature.

The second collaboration sunglasses with Takashi Kumagai, "Zoff×takashi kumagai," is now on sale.

Tips for choosing trendy sunglasses [ISETAN Channel vol.8]

Eyewear brand Megane and Me's 2020 new collection will be available at a pop-up store in Delta, Yoyogi-Uehara.

A sunglasses concept shop opens exclusively at Shinjuku Isetan! Professional "concierge service" also available

Acne Studios presents a playful eyewear collection that lets you enjoy color