Colorful rain styles proposed at Shinjuku Isetan, including HUNTER's first rainwear and MoMA umbrellas

May 26, 2014

As part of the Mitsukoshi Isetan Group's "Enjoy Rainy Day" campaign, the Isetan Shinjuku store's main building, The Stage on the third floor, is hosting an event called "WALK BETWEENS RAINDROPS," showcasing a colorful selection of rainwear, including clothing and shoes. HUNTER, a Scottish boot brand known for being a supplier to the British royal family, is releasing its first rainwear line this year (priced at 20,000 yen). The mid-length rainwear comes in pink and translucent white. Following the appointment of Alasdair Willis, Stella McCartney's husband and former publisher of the British lifestyle magazine Wallpaper, as creative director, the brand has decided to include outerwear in its lineup from the 2014-15 autumn/winter collection. The store also offers rain boots (18,000 yen) with unique patterns created by pouring black and white rubber together when pouring natural rubber into a wooden mold, as well as driving-shoe-style rain shoes (3 colors/14,000 yen).

LE CHAMEAU, a French brand that specializes in rubber boots, where all processes are done by hand by artisans, offers colors such as vibrant blue and orange that will add color to your rainy day fashion. The store will also be selling the "VIERZON LADY" (2 colors/22,000 yen), which features a side buckle, and the Herb Boots "LOW BOOT" (3 colors/15,000 yen), as well as the new 2014 Spring/Summer collection "PARIS JERSEY" (5 colors/18,000 yen) and "PARIS LOW JERSEY" (4 colors/16,000 yen), which feature white wedge soles. They will also be selling "Boot Jacks," a tool used to take off boots. Also available will be the "MoMA Sky Umbrella" (long umbrella/6,800 yen, jump-style folding umbrella/4,900 yen), an umbrella with a popular blue sky design from the Museum of Modern Art (MoMA) on the inside, and the second original umbrella, the "MoMA Starry Night Umbrella." The new design features Vincent van Gogh's masterpiece "The Starry Night" printed on the inside of the umbrella, and when opened, a starry sky unfolds.

In addition to rain items, the event will also introduce clothing from brands such as "and wanderand," "MOUNTAIN RESERCH," and "Acne," proposing fashion for enjoying rainy days.

After the promotion period ends on May 27th, the event will move to Re-Style Sports on the same floor.
高橋果内子
  • We offer suggestions for coordinating not only rainwear but also fashion items.
  • Hunter is focusing on more than just rain boots after taking on a new creative director
  • Hunter rain boots
  • Le Chameau rain boots (long)
  • Le Chameau rain boots (short)
  • Hunter driving shoe-style rain shoes
  • Hunter driving shoe-style rain shoes
  • A display of umbrellas hanging from the ceiling creates a rainy day atmosphere
  • "Sing in the Rain" is playing inside the store.
  • "Sing in the Rain" is playing inside the store.
  • A display of umbrellas hanging from the ceiling creates a rainy day atmosphere
  • MoMA's new umbrella features a Van Gogh painting on the inside
  • MoMA's new umbrella features a Van Gogh painting on the inside
  • MoMA's popular original umbrella, the "MoMA Sky Umbrella," opens up to a blue sky.
  • MoMA's popular original umbrella, the "MoMA Sky Umbrella," opens up to a blue sky.
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