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The Balm, the wildly popular American cosmetics brand with a unique name, has arrived. The theme is "Women in Control."（1/4）

San Francisco's "The Balm" makes its first appearance in Japan

San Francisco's "The Balm" makes its first appearance in Japan

The Balm CEO Marissa Shipman and her sister Jordana

The Balm CEO Marissa Shipman and her sister Jordana

Marissa also recommends the nude 12-color palette "Nudetude" that can be used as eyeshadow or highlighter.

Marissa also recommends the nude 12-color palette "Nudetude" that can be used as eyeshadow or highlighter.

The Balm's distinctive retro packaging

The Balm's distinctive retro packaging

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  • San Francisco's "The Balm" makes its first appearance in Japan
  • The Balm CEO Marissa Shipman and her sister Jordana
  • Marissa also recommends the nude 12-color palette "Nudetude" that can be used as eyeshadow or highlighter.
  • The Balm's distinctive retro packaging
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  2. The Balm, the wildly popular American cosmetics brand with a unique name, has arrived. The theme is "Women in Control."
  3. The Balm, the wildly popular American cosmetics brand with a unique name, has arrived. The theme is "Women in Control."（1/4）
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