Louis Vuitton launches the playful and precious timepiece "Vivienne Bijou Secret"

May 27, 2021
©Ulysse Frechelin
Vivienne, the Maison's charming and bold mascot, is dressed up in gold and diamonds to create the Vivienne Bijou Secret, an exceptional women's watch.

As if by magic, Vivienne, the adorable mascot, entered the world of Louis Vuitton. Initially merely a decorative object, she has since become a true mascot, present in every creative dimension of the Maison and featured in countless variations. Despite her inclusion in all worlds of the Maison, Vivienne's chic and playful nature remains intact.

Already appearing in Louis Vuitton's iconic Monogram canvas and transformed into fine jewelry, Vivienne now graces a Louis Vuitton women's watch for the first time, entering the world of watchmaking.

This aspirational new timepiece combines the savoir-faire of watchmaking and jewelry making.

Vivienne's wide-open, sparkling eyes, shaped like a Monogram flower, bloom in pink, white, and yellow gold set with 150 brilliant-cut diamonds in a snow setting.

Vivienne remains as playful and charming as ever—her owners are welcome to join her in her game of hide-and-seek. As if by magic, Vivienne's face spins to reveal and uncover the 21mm white gold case. The white mother-of-pearl marquetry dial is beautifully adorned with the iconic Monogram Flower pattern and features sparkling diamond hour markers. This secret watch is available with red, turquoise, emerald green, and white alligator straps.

A special version is also available with a bracelet completely set with diamonds. This four-link bracelet moves smoothly and fits the wrist perfectly.

The Vivienne Bijou Secret brings new brilliance to Louis Vuitton's watchmaking and jewelry heritage. It is as if giving a precious and enigmatic wink to the passing time──


"Vivienne Bijou Secret"
Recommended price including tax: ¥23,530,000
(Alligator strap version: ¥9,870,000)

Movement
・Quartz movement
・Functions: Hours, minutes

Case
・Secret watch
・18K white gold, pink gold or yellow gold case set with diamonds
・Case diameter: 34mm
・Thickness: 11.77mm
・Anti-reflective sapphire crystal
: · Water resistance: 30m

Dial
· Monogram Flower dial with mother-of-pearl marquetry and 8 diamond hour markers

Strap & Clasp
· 18K white gold four-row bracelet, entirely set with diamonds

Box
· High Watchmaking Trunk

398 brilliant-cut diamonds for a total of 16.81 carats


【About Louis Vuitton】
Since its founding in 1854, Louis Vuitton has continued to offer distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, Louis Vuitton remains faithful to the creative, elegant, and practical spirit of "the essence of travel" created by its founder, Louis Vuitton. Boldness has shaped the story of Louis Vuitton. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, expanding into a wide range of fields, including fashion items and fine jewelry. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.

[Contact Information]
Louis Vuitton Client Services
0120-00-1854

#LouisVuitton #LouisVuitton



Click here for company press release details

The press releases featured in this article are provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
PR TIMES
Back to Top