Miu Miu will open a pop-up shop at Zero Base Omotesando in Aoyama, Tokyo, from October 14th to 26th to celebrate the release of the brand's first fragrance, Miu Miu Eau de Parfum.

The lineup includes four items: Miu Miu Eau de Parfum (30ml 7,800 yen, 50ml 10,400 yen, 100ml 15,000 yen), Miu Miu Shower Gel (200ml 5,500 yen), Miu Miu Body Lotion (200ml 6,500 yen), and Miu Miu Body Cream (150ml 9,700 yen).

The pop-up shop, where you can enjoy Miu Miu's first fragrance before its nationwide release, will have a touch and try zone on the first floor where you can actually try out Miu Miu Eau de Parfum. On the second floor, there will also be a photo booth where you can take photos with the iconic campaign visuals and the impressive big bottle. You can share the photos you take on social media and enter a giveaway campaign to win a miniature bottle. A short movie about the campaign will also be released.

In addition, for a limited time during the pop-up shop, a service will be available where customers who purchase "Miu Miu Eau de Parfum" can have their initials engraved on the bottle cap.