PUMA will release its new platform sneaker, "SUEDE MAYU UP," on May 15th. The campaign model is British pop star Dua Lipa, who is immensely popular, especially among the millennial generation.

Dua Lipa has been a global ambassador for PUMA since 2020. The visuals for this collection were shot by world-renowned fashion photographer Mario Sorrenti.

The "Suede Mayu Up" is a new model based on PUMA's classic "PUMA SUEDE" shoe, which has been loved for over 50 years since its release, and combines the classic upper design with a thick sole.

The highly cushioned sole provides a comfortable fit, while the voluminous thick sole gives the shoes an edgy, modern silhouette.


The lineup includes two colors: blue and red.

"Suede Eyebrow Up" Available in 2 colors (10,780 yen each, tax included) Color: Blue
"Suede Eyebrow Up" Available in 2 colors (10,780 yen each, tax included) Color: Red