Paul & Joe's "Cat Train" takes over Shinjuku Station's basement for a limited-time makeup event

Oct 28, 2015

PAUL & JOE BEAUTE will be holding a pop-up event from November 2nd to 8th at the Metro Promenade at Shinjuku Station on the Tokyo Metro Marunouchi Line, located underground at the Shinjuku West Exit. The event will feature the "PAUL & JOE Makeup Express," an 80-meter-long train decorated with the brand's popular cat motif, showcasing the charming, retro world of PAUL & JOE BEAUTE. Inside the train, visitors will be able to sample the limited-edition makeup collection, as well as the "Christmas Makeup Collection," which will be released on November 1st and includes three makeup items and a body balm in an original pouch featuring a "Cat Woman" print, inspired by masquerade balls. There will also be a photo booth where visitors can take photos with the cats featured in the cosmetics. On the weekend of November 7th and 8th, "FOTOfwd," a social media-linked printer service currently popular in the United States, will be set up. With this service, photos posted to social media with designated hashtags can be scanned using a dedicated device and printed onto stickers or postcards. At this event, photos featuring a venue-exclusive logo will be given away as a gift. Additionally, if you answer a questionnaire distributed on the train and bring it to the Paul & Joe Beaute store in Lumine Est or other participating stores near Shinjuku Station, you will receive an original memo pad and a miniature 8ml sample of Perfect Makeup Primer. [Event Information] "PAUL & JOE Make-up Express" Venue: Tokyo Metro Marunouchi Line Shinjuku Station Metro Promenade Dates: November 2nd - 8th Hours: 11:00 AM - 7:00 PM (November 2nd: 12:00 PM - 7:00 PM)
HEW
  • PAUL & JOE BEAUTE will be holding a pop-up event from November 2nd to 8th at Shinjuku Metro Promenade, located underground at Shinjuku West Exit.
  • "Christmas Makeup Collection" Limited Edition Set of Makeup Items, Body Balm, and Pouch / Paul & Joe Beaute
  • PhotoForward (FOTOfwd), which is very popular in the United States
  • Answer the questionnaire and receive an original memo pad and a "Perfect Makeup Primer Miniature Sample 8ml"
  • Original Memo Pad/Paul & Joe Beaute
  • Original Memo Pad/Paul & Joe Beaute
  • Perfect Makeup Primer Miniature Sample 8ml / Paul & Joe Beaute
Back to Top