Givenchy is pleased to present the 4G, the brand's new essential handbag, created by Creative Director Matthew M. Williams.

With its architectural lines and striking presence, the 4G immediately attracted attention upon its debut in the Pre-Fall 2021 collection. A new interpretation of the brand's iconic 4G emblem, this bag maintains the impeccable symmetry beloved by Hubert de Givenchy while reflecting the urban vibe and clean, dignified aesthetic that Matthew M. Williams brought to Givenchy. This bag is both modern and timeless, making it the ideal companion for any occasion.

The first thing you'll notice is the sheer savoir-faire of leather craftsmanship. To create a sleek and graphic update to the classic rectangular handbag, Matthew M. Williams, working with Givenchy's master artisans, selected the finest full-grain box calf leather. Reflecting his dedication to hardware, the metal closure is meticulously crafted with a sophisticated finish, gleaming like precious metals through meticulous processing. Even the satisfying sound of the magnetic closure when it opens and closes is a delight to behold. The design also references the practical yet luxurious 4G padlock, introduced in Williams' Spring/Summer 2021 collection, his debut at Givenchy. The "4G" series includes two styles: a flap bag and a chain bag. Both are luxurious and versatile, and can be worn as a clutch, shoulder bag, or crossbody bag, depending on the occasion. The "4G" flap bag features an elegant, detachable strap, the length of which can be adjusted using a subtle metal bracket. The "4G" chain bag features a glamorous silver or gold-finish metal G-link chain that can be threaded through a metal hoop to your desired length.


The inside is also beautiful and functional. The small flap bag features a main compartment for storing essentials and a flat pocket for cards, while the medium size has two flat pockets and a convenient card pocket.

Meanwhile, the small chain bag features a compartment with six card slots and a flat pocket, while the medium size has a spacious compartment with a flat pocket. The chain strap also features a stylish and practical leather shoulder piece to prevent it from slipping. The 4G handbag is available in a wide range of colors, from neutral black, ivory, and cappuccino beige to seasonal shades like baby pink, red, and dark khaki. Special finishes include a high-frequency embossed version that creates a raised 4G monogram on the leather surface, available in ivory, pink, and black, and a crinkled patent leather version in black. A snakeskin print lambskin version evokes the impression of genuine exotic leather. A dark emerald green python print with gold hardware is also available. The 4G handbag by Matthew M. Williams will be available in Givenchy stores and the official online store from April 28, 2021.

Price range (excluding tax): 4G Flap Crossbody / Medium: From ¥199,000 / Small: From ¥179,000
4G Chain / Medium: From ¥227,000 / Small: From ¥185,000

www.givenchy.com



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