Driven by their desire to "deliver products that are truly good for skin," etvous offers dermatologically-based skincare that restores skin's natural beauty and gentle mineral cosmetics that do not require cleansing. The brand will be pre-selling its Summer Collection 2021 at a limited-time pop-up store at the Beauty Apothecary in Isetan Shinjuku, meeco (the official Isetan Mitsukoshi cosmetics online store), and HANKYU BEAUTY ONLINE (the official Hankyu Department Store cosmetics online store).
The pop-up store at Isetan Shinjuku will be open for a limited time from May 5 to May 11, 2021, and will offer special content such as the release of event-exclusive sets, color ball matching, and makeup lessons by etvous makeup artists.
Pre-sale items (Summer Collection 2021)
[Product name] Mineral Eye Balm
[Color name] Water Drop, Lemonade Yellow (both limited edition colors)
[Price] 2,750 yen (tax included)
[Nationwide release] Wednesday, May 12, 2021
[Product name] Mineral Multi Powder
[Color name] Mimosa Orange (limited edition color)
/> [Price] ¥2,530 (tax included)
[Nationwide release] Wednesday, May 12, 2021
[Product name] Mineral Lip Plumper Sheer
[Color name] Amethyst Mauve, Splash Orange (both limited edition colors)
[Price] ¥3,300 (tax included)
[Nationwide release] Wednesday, May 12, 2021
[Product name] Mineral Classy Shadow
[Color name] Cotton Peach (limited edition color)
[Price] 4,400 yen (tax included)
[Nationwide release date] Wednesday, June 16, 2021
[Product name] Mineral Long Lash Mascara
[Color name] Pink Brown (limited edition color)
[Price] 2,750 yen (tax included)
[Nationwide release date] Wednesday, June 16, 2021
Summer Collection 2021 Early Release Participating Stores
1. etvos Isetan Shinjuku Store Pop-up Store
[Sales period] Wednesday, May 5th, 2021 - Tuesday, May 11th, 2021
2. meeco (Isetan Mitsukoshi official cosmetics online store)
https://meeco.mistore.jp/contents/etvos/index.html
[Sales period] Wednesday, May 5th, 2021 -
3. HANKYU BEAUTY ONLINE (Hankyu Department Store official cosmetics online store)
https://web.hh-online.jp/hankyu-beauty/
[Sales period] Wednesday, May 5th, 2021 - Saturday, July 31st, 2021
Isetan Shinjuku Store Pop-up Store Detailed information, special content
>
etvos Isetan Shinjuku Store Pop-up Store
[Period] Wednesday, May 5, 2021 - Tuesday, May 11, 2021 [Location] 3-14−1 Shinjuku, Shinjuku-ku, Tokyo *Business hours are the same as those of each store *All stores carry the following series: Skincare, Makeup, Haircare, and Luscious Skin series ■ Color Ball Matching (Participatory Gift Campaign)
If you successfully match the color balls, you will receive a mini size of the Mineral Inner Treatment Base as a gift!
■ Personal Gift Service
This is a special gift experience where you can engrave the name, message, or anniversary of a loved one onto an etvos product.
*Engraving will be available on the spot for purchasers.
*Items that can be engraved are Mineral Lip Plumper Sheer, Mineral Lip Plumper Deep, Mineral Rouge, and Mineral Sheer Rouge.
■ Makeup lesson by official makeup artist
An official etvos makeup artist will teach you how to do makeup using the summer collection, which will be released in advance.
Special benefits for purchases at the Isetan Shinjuku Pop-up Store
The first 100 people to spend 7,700 yen (tax included) or more will receive a free stick thermos bottle!
*Limited quantities available, while stocks last
Isetan Shinjuku Pop-up Store Event Limited Kit
Luscious Skin Series Set
[Set contents]
・Mineral Inner Treatment Base [25ml] SPF31 PA+++
・Mineral Glow Skin Cushion Refill (with puff) [12g] SPF32 PA+++ (Choose one of three colors: Light/Natural/Ocher)
[Purchase benefits]
・Mineral Glow Skin Cushion case
・Jute cotton bag
[Price] 10,230 yen (tax included)
Base makeup set
[Set contents]
・Mineral inner treatment base [25ml] SPF31 PA+++
・Mineral UV veil SPF45 PA+++
[Purchase benefits]
・Shell brush (special design)
[Price] 8,800 yen (tax included)
Moisturizing set
[Set contents]
[Purchase Bonuses]
・Whitening Clear Serum 10mL
・Whitening Concentrate Mask (single packet)
[Price] ¥7,920 (tax included)
*All items are limited in quantity and will be sold until stock runs out.
Click here for company press release details
The pop-up store at Isetan Shinjuku will be open for a limited time from May 5 to May 11, 2021, and will offer special content such as the release of event-exclusive sets, color ball matching, and makeup lessons by etvous makeup artists.
Pre-sale items (Summer Collection 2021)
[Product name] Mineral Eye Balm
[Color name] Water Drop, Lemonade Yellow (both limited edition colors)
[Price] 2,750 yen (tax included)
[Nationwide release] Wednesday, May 12, 2021
[Product name] Mineral Multi Powder
[Color name] Mimosa Orange (limited edition color)
/> [Price] ¥2,530 (tax included)
[Nationwide release] Wednesday, May 12, 2021
[Product name] Mineral Lip Plumper Sheer
[Color name] Amethyst Mauve, Splash Orange (both limited edition colors)
[Price] ¥3,300 (tax included)
[Nationwide release] Wednesday, May 12, 2021
[Product name] Mineral Classy Shadow
[Color name] Cotton Peach (limited edition color)
[Price] 4,400 yen (tax included)
[Nationwide release date] Wednesday, June 16, 2021
[Product name] Mineral Long Lash Mascara
[Color name] Pink Brown (limited edition color)
[Price] 2,750 yen (tax included)
[Nationwide release date] Wednesday, June 16, 2021
Summer Collection 2021 Early Release Participating Stores
1. etvos Isetan Shinjuku Store Pop-up Store
[Sales period] Wednesday, May 5th, 2021 - Tuesday, May 11th, 2021
2. meeco (Isetan Mitsukoshi official cosmetics online store)
https://meeco.mistore.jp/contents/etvos/index.html
[Sales period] Wednesday, May 5th, 2021 -
3. HANKYU BEAUTY ONLINE (Hankyu Department Store official cosmetics online store)
https://web.hh-online.jp/hankyu-beauty/
[Sales period] Wednesday, May 5th, 2021 - Saturday, July 31st, 2021
Isetan Shinjuku Store Pop-up Store Detailed information, special content
>
etvos Isetan Shinjuku Store Pop-up Store
[Period] Wednesday, May 5, 2021 - Tuesday, May 11, 2021 [Location] 3-14−1 Shinjuku, Shinjuku-ku, Tokyo *Business hours are the same as those of each store *All stores carry the following series: Skincare, Makeup, Haircare, and Luscious Skin series ■ Color Ball Matching (Participatory Gift Campaign)
If you successfully match the color balls, you will receive a mini size of the Mineral Inner Treatment Base as a gift!
■ Personal Gift Service
This is a special gift experience where you can engrave the name, message, or anniversary of a loved one onto an etvos product.
*Engraving will be available on the spot for purchasers.
*Items that can be engraved are Mineral Lip Plumper Sheer, Mineral Lip Plumper Deep, Mineral Rouge, and Mineral Sheer Rouge.
■ Makeup lesson by official makeup artist
An official etvos makeup artist will teach you how to do makeup using the summer collection, which will be released in advance.
Special benefits for purchases at the Isetan Shinjuku Pop-up Store
The first 100 people to spend 7,700 yen (tax included) or more will receive a free stick thermos bottle!
*Limited quantities available, while stocks last
Isetan Shinjuku Pop-up Store Event Limited Kit
Luscious Skin Series Set
[Set contents]
・Mineral Inner Treatment Base [25ml] SPF31 PA+++
・Mineral Glow Skin Cushion Refill (with puff) [12g] SPF32 PA+++ (Choose one of three colors: Light/Natural/Ocher)
[Purchase benefits]
・Mineral Glow Skin Cushion case
・Jute cotton bag
[Price] 10,230 yen (tax included)
Base makeup set
[Set contents]
・Mineral inner treatment base [25ml] SPF31 PA+++
・Mineral UV veil SPF45 PA+++
[Purchase benefits]
・Shell brush (special design)
[Price] 8,800 yen (tax included)
Moisturizing set
[Set contents]
[Purchase Bonuses]
・Whitening Clear Serum 10mL
・Whitening Concentrate Mask (single packet)
[Price] ¥7,920 (tax included)
*All items are limited in quantity and will be sold until stock runs out.
Click here for company press release details
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