Lanvin Sport, developed by Descente Japan Co., Ltd., is collaborating with the YouTube channel "Hiromi Factory Channel," where talent Hiromi appears, to release golf wear in which Hiromi was involved from the product planning stage.
Based on the theme of "looking skilled," one of the things that Hiromi values when "playing," the brand will begin selling four men's items, including polo shirts and pants, packed with attention to detail in silhouette and design, in limited quantities from April 27th on its official online store, "DESCENTE STORE Online," and at select department stores that carry Lanvin Sport.
A campaign will also be held where you can win a polo shirt signed by Hiromi. The YouTube channel "Hiromi Factory Channel" broadcasts the entire process of how Hiromi's carefully crafted products are completed, from product planning meetings in which Hiromi participated, to a tour of a sewing factory in Fukui Prefecture, and even footage of Hiromi playing a round wearing the finished garments.
【Streaming Video】
https://youtu.be/5bY48Vsyks4
https://youtu.be/z_KbCeOIJhc
https://youtu.be/p4H7kYk0oSw
【Gift Campaign Overview】
How to apply:
Check out the videos posted on the YouTube channel "Hiromi Factory Channel"
→Follow the official Lanvin Sport Instagram account
→Send the required information via direct message to complete your application! *For more details, please visit the special website. Application period: Tuesday, April 27th to Sunday, May 16th. Prize: "HFC logo polo shirt" or "JL monogram polo shirt" autographed by Hiromi. [Special site for "Hiromi Makes Golf Wear!" on the official Lanvin Sport website] https://store.descente.co.jp/lanvin/hiromi/ [Overview of the product worn by Hiromi]
Product name: "HFC logo polo shirt" Product number: VMR1556X4C : Manufacturer's suggested retail price: ¥23,100 (base price: ¥21,000)
Color: Navy, White
Sizes: 38, 40, 42
Product name: "Zip-at-the-hem Kamishiro Pants"
Product number: VMR805242C
Manufacturer's suggested retail price: ¥35,200 (base price: ¥32,000)
Color: White
Sizes: 76, 79, 82, 85, 88, 92
[Hiromi's thoughts on what makes someone look skilled]
- A sleek silhouette Hiromi says that when it comes to golf wear, "I prefer a slim fit over a casual look." So, both the top and pants have a streamlined silhouette.
In response to Hiromi's preference to wear the polo shirt untucked, the front length is kept short so that the shirt still looks sleek even when worn with the hem untucked, and the back length is slightly longer so that your waist does not show when sitting down.
The pants also fulfill Hiromi's desire for a slim and sleek silhouette, and by adding a zipper to the cuffs, they can be worn as a tight silhouette when fastened, or as straight pants when left open.
- Simple design
The "Original Logo Polo Shirt" has a simple design that makes you look like you're a good golfer, and also features Hiromi's familiar logo. The "HFC" (Hiromi Factory Channel) logo is embroidered in the same color on the cuffs, and the inside of the collar features the logo of "FREELY//H", the brand of "Hachioji Construction", which has been a hot topic in the media. It is only visible when the collar is up.
- Functionality unique to Lanvin Sport
In addition to Hiromi's attention to detail, the garment also incorporates Lanvin Sport's attention to functionality. The polo shirt has mesh tape on the back, which allows the fabric to stretch during your swing, improving breathability and making it comfortable to wear even in hot weather.
The white pants are made of Kamishiro material, which is opaque, easy to clean, and stretchy, reducing the transparency and stains that can be a concern when playing golf.
【Outline of other products】
Product name: "JL Monogram Polo Shirt"
Product number: VMR155763C
Manufacturer's suggested retail price: 25,300 yen (base price: 23,000 yen)
Color: Navy
Sizes: 38, 40, 42
Product name: "Grosgrain Tape Shorts"
Product number: VMR855364C
Manufacturer's suggested retail price: 29,700 yen (base price: 27,000 yen)
Color: Black
Sizes: 38, 40, 42
【Hiromi's profile】
Born on February 13th, 1965
Talent from Tokyo
Entered Mr. Chin on January 21st, 1986 (a lucky day). He formed "B-21 SPECIAL" with Hiromi Ito and David Ito.
Currently, he is an MC on regular TV shows as an individual, and also appears on numerous one-off shows. He is particularly skilled at sports in general, and has challenged himself in a variety of fields, including land, sea, and air. He is also known for his many hobbies, including renovating and remodeling furniture and rooms.
At the end of 2019, he opened the YouTube "Hiromi Factory Channel," which has become a popular channel with over 900,000 subscribers. His wife is singer and talent Iyo Matsumoto.
About LANVIN SPORT
Combining Parisian fashion and sportiness, LANVIN SPORT is a golf brand that, with play golf at its core, proposes an elegant sporting lifestyle that can also be enjoyed in town, while traveling, and more.
Brand website: https://store.descente.co.jp/lanvin/
Instagram: https://www.instagram.com/lanvin_sport_official/
Facebook: https://www.facebook.com/lanvinsportofficial/
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