The work "Niigata-grown Heart-Piercing Rice Soup for 300 Yen" will be exhibited at the Echigo-Tsumari Triennale from July 26th.

The venue for the work is the former Nagayama Elementary School in Tokamachi, Niigata Prefecture.

At the venue, the former Nagayama Elementary School, Smiles employees are painting the interior.

Masamichi Toyama, CEO of Smiles Co., Ltd., at the press conference/ (c) FASHION HEADLINE

Mitsuhiko Sakeki, President and CEO of Denso Wave Inc., a subsidiary of Denso/ (c) FASHION HEADLINE

Fram Kitagawa, representative of Art Front Gallery. He is also the general director of the Echigo-Tsumari Triennale and the Setouchi Triennale./ (c) FASHION HEADLINE

Editor/art journalist Yoshio Suzuki/ (c) FASHION HEADLINE

The yellow cap worn by Mr. Toyama is a DENSO visitor's cap. Mr. Toyama fell in love with this cap and received it from the company./ (c) FASHION HEADLINE