©Louis Vuitton
South Korean hip-hop group BTS (Bangtan Boys) has been appointed the new ambassadors for Louis Vuitton.

BTS has released multiple platinum-selling singles and albums, and been nominated for a Grammy Award. Their popularity has resonated around the world, breaking numerous Billboard and Guinness World Records.

©Louis Vuitton
Louis Vuitton Men's Artistic Director Virgil Abloh commented on sharing his creative vision and ideas with BTS:

"We are thrilled that BTS have become Louis Vuitton ambassadors. This incredible partnership marks the beginning of a new chapter for us, blending luxury and contemporary culture. We can't wait to share the exciting projects we will create together." Virgil Abloh

BTS also said:

"Being appointed as Louis Vuitton ambassadors is very exciting for us. We look forward to future projects with Men's Artistic Director Virgil Abloh." BTS

We look forward to seeing BTS's future activities as ambassadors.


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