VOILE BLANCHE 21SS VisualFrom April 28, 2021, Isetan Shinjuku will host a pop-up store for Italian sneaker brand VOILE BLANCHE, showcasing the brand's largest lineup in Japan to date. Popular staples and new Spring/Summer 21 releases will be on display, along with limited editions and the new, hand-finished artisanal collection, "QWARKMAN."
With only two directly operated stores, one in Milan, Italy, and the other in Paris, France, this will be the brand's first pop-up store in Japan to feature its entire lineup. In addition, during the period, we will be offering a small gift of an original pouch on a first-come, first-served basis to those who purchase VOILE BLANCHE products.
*Available to the first 30 people, and will end when stock runs out.
Outline of the pop-up store
Dates Venue: Isetan Shinjuku Men's Store, B1F, Men's Shoes
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1 minute walk from Tokyo Metro Marunouchi Shinjuku-sanchome Station, 5 minutes walk from JR Shinjuku Station
Online sales: Isetan Mitsukoshi Online Store
https://www.mistore.jp/shopping/brand/list?brand=044736&showtop=true
*Sales will end while stocks last. About VOILE BLANCHE: A sneaker brand from the Marche region of Italy, founded in 2004. It began with the creation of ultra-lightweight shoes inspired by yacht sailing. The brand name, "VOILE BLANCHE," refers to the white sails of a yacht. Based on a commitment to design and quality that sets it apart from mass-produced products, the brand produces its shoes in its own factory in Serbia using primarily Italian materials. The shoes are characterized by the slender silhouettes and streamlined forms unique to Italian lasts, meticulously designed sole patterns, and narrow heel cups that perfectly fit Japanese heels. The sophisticated, urban collection has attracted many celebrities and is sold in department stores around the world, including La Rinascente in Italy, Harrods in the UK, and Galeries Lafayette in France.
VOILE BLANCHE brand visualAvailable in both men's and women's sizes! Enjoy choosing shoes with your family or partner.
The pop-up store held in March this year on the 2nd floor of the main building of Isetan Shinjuku in the women's shoes section was a huge success, and now it has been held for the first time in the men's building of Isetan Shinjuku. This pop-up store offers a wide range of sizes, not only for men but also for women. With the upcoming holiday season approaching, you're sure to have fun finding your favorite pair of shoes with your family or partner.
Pay attention to the comfort thanks to the craftsmanship of the sole!! New collection "QWARKMAN"
Visual of This pop-up features the new artisanal collection "QWARKMAN", made in Italy and hand-finished by artisans at the brand's in-house factory, which is based in Marche, Italy and also produces for famous luxury brands.
"QWARKMAN" is characterized by just the right amount of volume and excellent comfort. The lightweight EVA (Ethylene Vinyl Acetate Copolymer) midsole provides excellent cushioning, and the voluminous midsole, which increases in height towards the heel, features new design specifications developed this season.
The outsole at the toe and heel has a rolled-up form, allowing for a natural weight shift as the heel rolls up and the toe curls up, making walking easier. Furthermore, unlike running sneakers, the outsole is intentionally weighted to reduce fatigue when worn for long periods of time.
QWARKMAN
Available colors: Beige, Black
Available sizes: 39 (24cm) - 44 (29cm)
Price: 42,900 yen (tax included)
To commemorate the opening of the pop-up store, we have prepared a limited-edition small gift.
During the event, the first 30 people to purchase a VOILE BLANCHE product will receive a free pouch.
*Offer will end while supplies last.
VOILE BLANCHE Pop-up Store Small Gift*The content of this event may be changed or canceled due to unforeseen circumstances. We ask for your understanding.
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