Adidas unveils four new Tubular models at an athletic underground venue

Jul 18, 2015

On June 25th, adidas Originals held an event to unveil the four new models in its "Tubular" footwear series, which will be released for the Spring/Summer 2016 season. The "Tubular" series features an advanced silhouette inspired by '90s running technology. The four models featured in the Spring/Summer 2016 season—"Nova," "Doom," "X," and the women's "Defiant"—align with adidas Originals' modern approach to urban sportswear. The event took place in a uniquely atmospheric underground venue. Amidst intricate lighting and music by Paris-based sound engineer Michel Gaubert, a group of local performers in "Tubular" shoes danced freely across obstacles set up in the grounds, perfectly showcasing the lightweight and agile nature of the "Tubular." The event was also posted on YouTube.
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  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
  • Adidas Originals holds event to unveil the four latest models in the Tubular series
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