More than skincare but less than makeup: A new habit of "pre-makeup." A new generation of colorless UV cream is born from FIVEISM × THREE

Release Date:2021.04.28
Apr 14, 2021
FIVEISM x THREE, a cosmetics brand that encourages self-expression unconstrained by preconceived notions such as gender and age, will release "FF Secret Agent UV," a revolutionary colorless UV cream that can be used like skincare, nationwide on April 28, 2021.


"FF Secret Agent UV" is your skin's "secret agent," secretly evening out skin tone and providing thorough protection from UV rays without leaving any trace.

Its unique transparent formula, which "tones" with light rather than color, naturally tones skin as if applying a filter, while providing high UV protection (non-chemical).

This stress-free formula prevents color transfer to masks and clothing, and prevents stuffiness and stickiness. It also features sebum-absorbing properties and is waterproof, making it safe for sports. For everyday UV protection and those who want to subtly improve their skin's appearance without the feeling of makeup, this product proposes a new habit of "pre-makeup," more than skincare but less than makeup. It will leave you with flawless, clean-skinned, ideal skin.
FF Secret Agent UVFF Secret Agent UV

This colorless formula will not stain clothes, towels, or masks. It contains no pigments and uses a subtle light effect to tone and naturally correct skin tone.
With SPF50+/PA++++, the highest level of UV protection, it protects your skin from strong UV rays. A non-chemical formula (free of UV absorbers) that is gentle on the skin. A waterproof formula that is resistant to sweat and water. It absorbs excess sebum to reduce shine and keep skin smooth. Formulated with carefully selected plant-derived ingredients and botanical oils, it offers skin care benefits and protection from air pollution. Nationwide release: Wednesday, April 28, 2021. *Official online store pre-sale and nationwide pre-orders begin Wednesday, April 14, 2021. FF Secret Agent UV: 30g, ¥3,500 + tax, SPF50+/PA++++. Special website: https://www.fiveism-x-three.com/futurememory/. Click here for company press release details. The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
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